With a bit of Americana, Mountain Valley fills a niche in premium bottled waters
The consumer trend of trading up for gourmet and specialty beverages isn’t limited to categories such as wines, spirits, beers and coffees. Water has a place in this movement too, and Mountain Valley Spring Water Co., Hot Springs, Ark., with its historic brand and glass packaging, is moving its spring and sparkling waters to on-premise and retail channels to fill the premium water niche.
Sixty-one percent of fine dining full-service operators are seeing more orders for bottled water than two years ago, reports The National Restaurant Association, Washington, D.C. “That’s an enormous opportunity,” says Breck Speed, chairman and chief executive officer for Mountain Valley Spring Water. “Americans are a little behind Europeans in enjoying water with all meals. In a lot of cases, where we’re out there competing, we’re not trying to beat out foreign competition. It may be the very first time that restaurant chain or individual fine dining establishment might put bottled water on their menu at all. It’s kind of like the early days for bottled water, so it’s a great opportunity … like the Oklahoma Land Rush.”
Source: National Restaurant Association, Washington, D.C.