Citrus Hybrid Energy Soda
After debuting the products in test markets last fall, Coca-Cola North America introduced Vault and Vault Zero to retail stores nationwide in February. Vault, an energy soda, delivers a citrus taste with less carbonation than most sodas, and the high octane of an energy drink. Vault and Vault Zero – a no-sugar version of the brand – are available in 20-ounce and 1-liter bottles, featuring a raised diamond-plate pattern to provide easier grip. More packages, including 2-liter bottles and 12-ounce cans, will launch later this spring.
Vault and Vault Zero
Coca-Cola North America, Atlanta
Telephone: 404/676-2121
Distribution: National
Ingredients: Carbonated water, high fructose corn syrup, citric acid, natural and artificial flavors, concentrated orange juice, sodium benzoate, erythorbic acid and EDTA, caffeine, potassium citrate, Yellow 5 and carob bean gum.
Calories cut
Ocean Spray’s new Diet Ocean Spray Juice Drinks are said to be an “excellent source” of vitamin C and have 5 calories per 8-ounce serving. Both varieties, Cranberry Spray and Orange Citrus Spray, will debut this month for a suggested retail price of $1.99 for 1-liter bottles, $3.59 for four-packs of 12-ounce bottles, and $1.39 for 16-ounce bottles.
Diet Ocean Spray Juice Drinks
Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass.
Telephone: 508/946-1000
Distribution: National
Ingredients: Cranberry Spray: Filtered water, cranberry juice from concentrate, natural flavors, pectin, citric acid, fumaric acid, sucralose, sodium citrate, acesulfame potassium, ascorbic acid (vitamin C) and Red 40.
Black horse
Distribuidores De La Energia Inc. introduced a 16-ounce Caballo Negro-Double Kick, an energy drink with a combination of ingredients and flavor designed to appeal to both the Hispanic and non-Hispanic consumer. Caballo Negro-Double Kick retails between $1.99 and $2.39.
Caballo Negro Double Kick
Distribuidores De La Energia Inc., Burlingame, Calif.
Telephone: 650/347-6800
Distribution: National
Ingredients: Carbonated water, high fructose corn syrup, sucrose, citric acid, sodium citrate, taurine, glucuronolactone, potassium benzoate, caramel color, natural and artificial flavor, caffeine, inositol, niacin, D-pantothenol, pyridoxine HCL, cyanocobalamin (vitamin B12), guarana extract, ginseng extract, epimedium extract and cats claw extract.
Tropical twist
Tampico Beverages introduced a line of naturally flavored, zero-calorie waters called Tampico Flavored Water Beverages. Tampico took water and added the essence of tropical fruits like coconut, mamey, mango, pineapple and grapefruit to create four flavors: Piña Colada, Mixed Berry, Mamey Mango and Grapefruit Tangerine. The waters are available in key U.S. markets – including Arizona, New Mexico, Nevada, Southern California and Texas – for a sug-gested retail price of $1.29 to $1.49 for a 1-gallon bottle.
Tampico Flavored Water Beverages
Tampico Beverages, Chicago
Telephone: 773/296-0190
Distribution: Select markets

Pretty in pink
Liquidity has begun importing Pinky Vodka from Facile & Co. in Stockholm, Sweden. The pink vodka is hand blended by wine tasters, using 12 botanicals of violets, rose petals and wild strawberries. A 750-ml. bottle of Pinky is 40 percent alcohol by volume, and retails for $32.99.
Liquidity, Manhasset, N.Y.
Telephone: 310/881-8060
Distribution: Select markets

Juice/soy beverage
8th Continent LLC, a joint venture between General Mills and DuPont Nutrition & Health, launched 8th Continent Refreshers, a refrigerated juice and soy protein blended beverage. Each 8-ounce serving contains fruit juice, 20 percent of the daily value of calcium, 100 percent of the daily value of vitamin C and 6.25 grams of Solae soy protein. 8th Continent Strawberry-Banana Refreshers and 8th Continent Orange-Pineapple-Banana Refreshers are available in 48-ounce bottles, and can be found in the refrigerated section of grocery stores for $3.29.
8th Continent Refreshers
8th Continent LLC, Minneapolis
Telephone: 800/247-6458
Distribution: National
Ingredients: Strawberry Banana: Water, white grape juice from concentrate, sugar, soy protein isolate, pectin, malic acid, calcium phosphate, citric acid, vitamin C (ascorbic acid), natural and artificial flavor, soy lecithin, Red 40, sulfur dioxide, riboflavin (vitamin B2), vitamin A (palmitate), vitamin D2 and vitamin B12.
Pomegranate spirit
Heaven Hill Distillers Inc. released Pama Pomegranate Liqueur, a liqueur made with California pomegranates, premium vodka and tequila. The sweet and tart drink is launching in four markets – New York, Chicago, Miami and Southern California – and will be available in cities nationwide by spring. Pama is 34 proof, and available in a 50-ml. and 750-ml. bottle, with the latter retailing for $24.99.
Pama Pomegranate Liqueur
Heaven Hill Distillers Inc., Bardstown, Ky.
Telephone: 502/348-3921
Distribution: Select markets

New Product Introductions by Category
Alcohol Beverages 227 262 -13.4%
Coffee & Tea 189 225 -16%
Dairy Drinks & Alternatives, Health Drinks 75 51 47.1%
Fruit & Vegetable Drinks 47 286 -83.6%
Other Drinks 104 12 766.7%
Soft Drinks, Sports Drinks & Bottled Waters 92 71 29.6%
Total Beverages 734 908 -19.2%
Source: Productscan Online (

More fiber, less sugar
Old Orchard Brands Healthy Balance Prune juice cocktail has 65 percent less sugar and 25 percent more fiber than the leading brand of 100 percent prune juice. It is also fortified with calcium, providing 10 percent of the body’s daily calcium requirement, and contains 130 percent of the daily requirement of vitamin C with each 8-ounce serving. Old Orchard Brands Healthy Balance Prune juice joins 10 other flavors in the Healthy Balance line.
Old Orchard Healthy Balance Prune
Old Orchard Brands LLC, Sparta, Mich.
Telephone: 616/887-1745
Distribution: National
Ingredients: Filtered water, prune juice concentrate, maltodextrin (soluble dietary fiber), calcium gluconate, calcium lactate, citric acid, cellulose gum, ascorbic acid (vitamin C), natural flavors, sucralose and acesulfame potassium.
Juiced up
Rockstar released Rockstar Juiced, an energy-juice hybrid with 70 percent juice. Made with all natural mango, orange and passion fruit juices, Rockstar Juiced gets its energy by blending the juice with Original Rockstar. The bright gold and orange can is available in 16- and 24-ounce varieties and retails for $1.99 and $2.49, respectively.
Rockstar Juiced
Rockstar Inc., Las Vegas
Telephone: 702-939-5535
Ingredients: Carbonated water, fruit juice concentrates (a blend of apple, pear, mango, orange and passion fruit juice from concentrates), glucose, taurine, citric acid, taurine, natural flavors, sodium benzoate, ascorbic acid, caffeine, potassium sorbate, L-carnitine, inositol, milk thistle extract, ester gum, ginko biloba leaf extract, sucralose, guarana seed extract, niacinamide, calcium pantothenate, panax ginseng root extract, riboflavin, pyridoxine hydrochloride, beta-carotene and cyanocobalamin.
Cool coffee
Barnie’s Coffee & Tea Co. created the Coffee Cooler, a ready-to-drink, shelf stable-coffee drink. The low-fat drink is brewed with 100 percent Arabica coffee, and comes in Double Vanilla, Decadent Dark Mocha, Santa’s White Christmas and Caramel varieties. Packaged in a high-density, poly-plastic 11-ounce bottle, the product is shelf stable for nine months, and retails for $1.99.
Coffee Cooler
Barnie’s Coffee & Tea Co., Orlando, Fla.
Telephone: 407/854-6600
Distribution: National
Ingredients: Santa’s White Christmas: Milk, water, coffee extract, sugar, cellulose gel, cellulose gum, sodium phosphate, monoglycerides, sodium polyphosphate, sodium citrate, natural and artificial flavor and lactic acid.
Reduced-calorie blueberry
Leading Brands Inc. launched LiteBlue Reduced Calorie Blueberry Juice Cocktail. Sweetened with a combination of cane sugar and Splenda, LiteBlue contains 50 percent fewer calories than the company’s line of TrueBlue Blueberry Cocktails. Available in Blueberry and Blueberry Raspberry, the lighter formulation comes in a 64-ounce PET bottle.
Leading Brands Inc., Vancouver, British Columbia
Telephone: 604/685-5200
Distribution: National
Ingredients: Water, blueberry juice from concentrate, grape juice from concentrate, cane sugar, citric acid, color, natural flavor, ascorbic acid and sucralose.
OJ with fiber
Tropicana Products Inc., a division of PepsiCo Inc., released Tropicana Pure Premium Essentials with Fiber. The juice delivers 3 grams of fiber in an 8-ounce serving, which is as much fiber as a medium-sized orange. Available for a suggested retail price of $3.49 for a 64-ounce carton, Tropicana Pure Premium with Fiber joins Tropicana’s Essential line of products, which are intended to meet the individual nutritional needs of consumers.
Tropicana Pure Premium with Fiber
PepsiCo Inc., Purchase, N.Y.
Phone: 914/767-6000
Distribution: National
Ingredients: 100 percent squeezed pasteurized orange juice and Fibersol-2 fiber (maltodextrin).

RTD treats
Starbucks Coffee Co. launched its new ready-to-drink coffee drinks – Starbucks Iced Coffee, Starbucks Iced Coffee Light, Starbucks DoubleShot Light and Starbucks Strawberries and Crème Frappuccino – through the North American Coffee Partnership, a joint venture with Pepsi-Cola Co. Starbucks Iced Coffee is made with Starbucks Italian Roast coffee and just a touch of milk and sweetness. In addition to the launch of Iced Coffee, the North American Coffee Partnership released two line extensions: Starbucks DoubleShot Light, a blend of espresso and cream with a lower fat, calorie and sugar content than the original, and Starbucks Strawberries and Crème Frappuccino crème beverage, a blend of strawberries and low-fat milk. Strawberries and Crème Frappuccino is the first coffee-free bottled Starbucks Frappuccino crème drink. Available in Starbucks-operated retail stores in March, all the products will be in grocery and convenience stores in May.
Starbucks Iced Coffee, Starbucks Iced Coffee Light, Starbucks DoubleShot Light, Starbucks Strawberries and Crème Frappuccino
Company: PepsiCo Inc., Purchase, N.Y.
Phone: 914/767-6000
Distribution: National

Lemon and Lime
Simply Orange, a brand of the Coca-Cola Co., is extending its not-from-concentrate orange juices into the chilled juice drink category with Simply Lemonade and Simply Limeade. Available in a 1.75-liter clear PET carafe, the new products will be sold in supermarkets nationwide for $2.49.
Simply Lemonade and Simply Limeade
Coca-Cola Co., Atlanta
Telephone: 800/871-2653
Distribution: National

Dagger approach
Liquid Treasure Imports introduced Khukri Rum, distilled by Nepal Distilleries Pvt. Ltd. in Kathmandu, Nepal, to the U.S. market. Khukri Rum has an aroma of oak and caramel with smooth and balanced flavors of brown spice, dried fruit and butterscotch. The rum is presented in a 375-ml. dagger-shaped bottle.
Khukri Rum
Liquid Treasure Imports,Oreland, Pa.
Telephone: 215/885-3685
Distribution: Select markets

Soy for the brain
Odwalla Inc. added Odwalla Soymilk to its lineup in three varieties: Plain, Vanilla Being and Choc-ahh-lot. A combination of organic soybeans, inulin soluble fiber and Omega 3 DHA, all three varieties are fortified with Martex DHA, a vegetarian source of a brain nutrient called docosahexaenoic acid (DHA). Packaged in multiserve, 64-ounce gable-top cartons at a suggested retail price of $3.49, Odwalla Soymilk will be available in April in natural food stores.
Odwalla Soymilk
Odwalla, Half Moon Bay, Calif.
Telephone: 800/639-2552
Distribution: National
Ingredients: Vanilla Being: Organic soymilk (water and organic soybeans), water, organic evaporated cane juice, less than 2 percent of: inulin, calcium carbonate, vanilla extract, carrageenan, sea salt, algal oil, natural flavor, vitamin A palmitate, vitamin D2, riboflavin and vitamin B12.
Brewmaster addition
Boston Beer added Samuel Adams Brown Ale to its Samuel Adams Brewmaster’s Collection of hand-crafted beers. Made from a blend of two-row malt, including Harrington, Metcalfe, Caramel, Munich, roasted Carafa and Maris Otter, Brown Ale is complex and full-bodied. Available as part of the 12-pack Brewmaster’s Collection for $11.99 to $13.99, Brown Ale also is offered in six-packs for $6.99 to $7.99.
Samuel Adams Brown Ale
Boston Beer Co., Boston
Telephone: 617/368-5000
Distribution: National

Vitamin-filled refresher
Pepsi-Cola released SoBe Life Water, a line of vitamin-enhanced water beverages that contain antioxidant vitamins C and E. Available in five flavors – Pomegranate Cherry, Blackberry Grape, Passionfruit Citrus, Orange Tangerine and Strawberry Kiwi – Sobe Life Water provides 20 percent of the recommended daily value of vitamin E and 10 percent of the recommended daily value of B vitamins B6, B12, niacin (B3) and pantothenic acid (B5). With no artificial flavors or preservatives, SoBe Life Water is available in 20-ounce PET bottles.
SoBe Life Water
Pepsi-Cola North America, Purchase, N.Y.
Telephone: 914/253-2000
Distribution: National
Ingredients: Blackberry Grape: Filtered water, fructose, natural flavor, citric acid, ascorbic acid (vitamin C), grape juice concentrate, grape skin extract, sodium citrate, DL-alpha-tocopheryl acetate, niacin, calcium pantothenate, pyridoxine hydrochloride and cyanocobalamin.
New Carafe bottle
Uncle Matt’s Organic introduced a gourmet look for its organic orange juice line with its new 59-ounce carafe bottle. Made from clear PET No. 1 plastic, the new bottle carries Uncle Matt’s Organic Orange Juice in three varieties: Pulp Free, With Pulp and Calcium + Vitamin D. The juices retail for $4.99.
Uncle Matt’s Organic Orange Juice Carafe
Uncle Matt’s Organic Inc., Clermont, Fla.
Telephone: 352/394-8737
Distribution: Select markets

Fruity wine
E & J Gallo Winery expanded its Wild Vine Vineyards line with Wild Vines Frutézia Tropical Blend and Passion Blend. Tropical Blend combines mango, pineapple, guava, grapefruit and lime flavors while Passion Blend brings together strawberry and kiwi flavors. Frutézia has a low alcohol content, and retails for $3.99 for 750-ml. bottles and $6.49 per 1.5-liter bottles.
Wild Vines Frutézia Tropical Blend and Passion Blend
E&J Gallo Winery, Modesto, Calif.
Telephone: 209/341-3111
Distribution: National

Bubble sensation
Coca-Cola introduced Dasani Sensations, a flavored line extension with some fizz. Dasani Sensations is sweetened with Splenda and ace-k, mixed with natural fruit flavors and carbonated for light bubbly refreshment. Similar to Dasani and Dasani flavored water beverages, Dasani Sensations contains no calories or carbohydrates. In two flavors – Mixed Berry and Lemon-Lime – Dasani Sensations comes in 20-ounce PET bottles.
Dasani Sensations
Coca-Cola North America, Atlanta
Telephone: 404/676-2121
Distribution: National
Ingredients: Lemon-Lime: Carbonated water, citric acid, natural flavors, sodium benzoate, sodium citrate, sucralose, acesulfame potassium, magnesium sulfate, potassium chloride and salt.
At a glance . . .
Wine and spirits
Sidney Frank Importing Co., New Rochelle, N.Y., added Michael Collins Irish Whiskey to its portfolio. Distilled by Cooley Distillery, Michael Collins is available in blended and single malts in 1-liter, 750-ml., 375-ml. and 50-ml. bottles…
Preiss Imports, Ramona, Calif., has begun importing Tequila Chinaco Blanco, Reposado and Anejo. Chinaco Tequila is packaged in artisan bottles like cognac, and has a smooth taste…
Speyside Distillery Co. Ltd., Glasgow, Scotland, released The Glenrothes Select Reserve, its first non-vintage selection, making the product more widely and continuously available. Select Reserve is a blend of casks from different years. The single malt is available for $45 for a 750-ml. bottle…
U.K.-based Hi Spirits has launched Sebor Absinth to U.S. consumers online. A blend of 13 herbs and alcohol (55 percent by volume), Sebor is infused with notes of mint, menthol and eucalyptus as well as fennel and angelica. Sebor Absinth is available in a 50-cl. green bottle for $100…
Herzog Wine Cellars, Oxnard, Calif., after completing its first harvest in its new Central Coast winery, released three new wines: 2003 Special Reserve Edna Valley Syrah ($30), 2005 Herzog Late Harvest Zinfandel ($20) and 2004 Baron Herzog Cabernet Sauvignon ($13)…
Brown-Forman Wines, San Rafael, Calif., has released, through Jekel Vineyards, an off-dry Gewürztraminer, and also returned a Monterey Pinot Noir to Jekel’s varietal offerings…
Coffee and tea
Delta Blues Iced Tea Co., Atlanta, launched Delta Blues Iced Tea Punch, a blend of brewed tea, citrus, spices and spearmint. Iced Tea Punch is packaged in 16-ounce and 25.4-ounce glass bottles…
The Republic of Tea, Novato, Calif., introduced a collection of teas blended in the spirit and creative expression of musician Jerry Garcia. The five teas – Morning Brew, Jerry Cherry, Shady Grown, Magic Herb Blend, Spirit of Sage – are packaged in tea tins, with labels featuring Jerry Garcia’s original artwork.  Most tins contain 50 tea bags and retail for $9…
Snapple has created a line of tea bags infused with juice that come in four varieties: Le-mmm-on, Wild ‘Bout Berries, Orange-Inality and Strawberry. A box of 20 bags retails for $2.99…
Bottled water
Pepsi-Cola North America, Purchase, N.Y., added FlavorSplash Grape to its line of flavored waters from Aquafina. FlavorSplash Grape joins the three other flavors – Citrus Blend, Wild Berry and Raspberry. Sweetened with Splenda, FlavorSplash Grape has zero calories, carbs and sugar and is low in sodium…
Alternative beverages
Nutrition Research Group, the parent company of ANSI, released the newest flavor of its energy drink Xtreme Shock: Mandarin Orange. The beverage retails in 12-ounce PET bottles for $3…