Miller Brewing Co., Milwaukee, released a new 12-bottle package that offers consumers easy storage of bottles in the refrigerator, a clean tearing top for easier access to beer and a sturdy carrying handle. The new Fridge Pack configuration will be available in the Miller Lite and Miller Genuine Draft brands nationwide beginning in March.
High Falls Brewing Co., Rochester, N.Y., released a new aluminum Cold Pint bottle. JW Dundee’s Honey Brown Lager and Pale Ale are the initial brands being offered in the new 16-ounce Cold Pints. The bottles feature a sleek metallic design, and keep beer colder longer and are safe for venues where glass-bottle breakage is a concern.
In an effort to expand internationally, PepsiCo asked 4sight Inc., New York City, to create a global line of custom-branded structural packages that would reflect a brand image within the constraints required by different international markets. So far, new packages have been launched in Europe, Mexico, Thailand, the Philippines and China. The new Gatorade bottle rolled out in India, and will launch in Latin America in PET and glass during the next 18 months. 4sight embossed/debossed the Gatorade name and lightening bolt logo into the recessed grip areas of the bottle along with an oval shape that resembles a football. Creating a tall, slender lightweight package, 4sight changed the feel and grip using contours and finger depressions.
Clear aseptic wedge
Tetra Pak, Vernon Hills, Ill., introduced Tetra Wedge Aseptic Clear, a high barrier, clear aseptic package. Last year, Mexican beverage company Jumex released Nautix, the first commercial brand in Tetra Wedge Aseptic Clear, into the Mexican market. Tetra Wedge Aseptic Clear offers 100 percent transparency to see the product, a patented barrier technology to protect the product and aseptic processing that seals in taste and nutrition.
Luna di Luna wine, imported by A.V. Imports Inc., Columbia, Md., is celebrating its 10th anniversary with a makeover. Launched in January, Luna di Luna’s new contemporary labels display a modern twist, preserving the spirit of the original brand while adding a touch of sophistication. Featuring two circles along the edge of the label to represent the two varietals in each blend, the monochromatic color scheme of the new labels creates a stylish look, coordinated with the vibrant color of each bottle. The new back label has been designed to aid consumers in making educated decisions when choosing which Luna di Luna blend best fits a specific occasion, mood or taste.