Miller Brewing Co.,
Milwaukee, released a new 12-bottle package that offers consumers easy
storage of bottles in the refrigerator, a clean tearing top for easier
access to beer and a sturdy carrying handle. The new Fridge Pack
configuration will be available in the Miller Lite and Miller Genuine Draft
brands nationwide beginning in March.
High Falls Brewing Co.,
Rochester, N.Y., released a new aluminum Cold Pint bottle. JW
Dundee’s Honey Brown Lager and Pale Ale are the initial brands being
offered in the new 16-ounce Cold Pints. The bottles feature a sleek
metallic design, and keep beer colder longer and are safe for venues where
glass-bottle breakage is a concern.
In an effort to expand internationally, PepsiCo asked 4sight Inc., New York City, to
create a global line of custom-branded structural packages that would
reflect a brand image within the constraints required by different
international markets. So far, new packages have been launched in Europe,
Mexico, Thailand, the Philippines and China. The new Gatorade bottle rolled
out in India, and will launch in Latin America in PET and glass during the
next 18 months. 4sight embossed/debossed
the Gatorade name and lightening bolt logo into the recessed grip areas of
the bottle along with an oval shape that resembles a football. Creating a
tall, slender lightweight package, 4sight changed the feel and grip using
contours and finger depressions.
Clear aseptic wedge
Tetra Pak, Vernon Hills,
Ill., introduced Tetra Wedge Aseptic Clear, a high barrier, clear aseptic
package. Last year, Mexican beverage company Jumex released Nautix, the
first commercial brand in Tetra Wedge Aseptic
Clear, into the Mexican market. Tetra Wedge Aseptic Clear offers 100
percent transparency to see the product, a patented barrier technology to
protect the product and aseptic processing that seals in taste and
Luna di Luna wine, imported by A.V. Imports Inc., Columbia, Md., is
celebrating its 10th anniversary with a makeover. Launched in January, Luna
di Luna’s new contemporary labels display a modern twist, preserving
the spirit of the original brand while adding a touch of sophistication.
Featuring two circles along the edge of the label to represent the two
varietals in each blend, the monochromatic color scheme of the new labels
creates a stylish look, coordinated with the vibrant color of each bottle.
The new back label has been designed to aid
consumers in making educated decisions when
choosing which Luna di Luna blend best fits a specific occasion, mood or
Beverage Industry’s November issue highlights the 100-year advocacy of the American Beverage Association and what’s next for CEO Katherine Lugar and a new plastics initiative, Every Bottle Back. This issue includes a special report on craft beer, an Up Close With feature on PRESS hard cider and what is sparking innovation in natural colors. Read more about how protein is powering up beverages and how warehouses are using WMS and WCS systems to streamline operations. As usual, the latest trends in new products, packaging and ingredients are highlighted.
Check back throughout the month for additional content.