Coca-Cola simultaneously launched Diet Black Cherry Vanilla Coke and Black Cherry
Vanilla Coke this month. Diet Cherry Coke and Cherry Coke will not be affected
by this introduction. Vanilla Coke and Diet Vanilla Coke went on hiatus at the
end of 2005.
Diet Black Cherry Vanilla Coke and Black Cherry Vanilla
Coca-Cola North America, Atlanta
PepsiCo’s Tropicana Products Inc. introduced new
Tropicana Fruit Smoothies, a line of all-natural, fruit blended beverages.
Made with 100 percent fruit juice and fruit puree, one 11-ounce serving
counts as two and a half servings of fruit. Tropicana Fruit Smoothies
— available in Strawberry Banana, Mixed Berry and Topical Fruit
varieties — retail for $1.69, and replace the brand’s current
fruit and yogurt blend beverage.
Tropicana Fruit Smoothies
Pepsi-Cola North America, Purchase, N.Y.
Ingredients: Mixed Berry: Filtered water, apple
and grape juices from concentrate, banana puree concentrate, strawberry puree
concentrate, raspberry juice concentrate, natural flavors, blueberry juice concentrate,
ascorbic acid (vitamin C) and xanthan gum.
Jivita LLC launched a new concept of flavored drinking
water called Jivita. The water is infused with a combination of hydrosols
— extracts from flowers, resins and bark — making it the first
aromatheraputic water to hit the marketplace, the company says.
Jivita’s introductory line of water includes four flavors: Jivita
Red, said to enhance mental and physical awareness; Jivita Orange to
enhance mental and physical endurance; Jivita Green to calm the body and
mind; and Jivita Purple to center the body and mind. In line with the
company’s natural vision, Jivita water is
bottled in PET alternative NatureWorks PLA.
Jivita LLC, Wailuku, Hawaii
Distribution: Select markets
Phusion Projects now offers Four, a caffeinated malt
beverage that provides consumers an energy boost combined with a
“body buzz,” the company says. Four targets young adults
looking for a convenient alcohol drink that will help them play longer and
harder. The new beverage mixes taurine, guarana and ginseng with wormwood
— an ingredient used in absinthe as an aphrodisiac — and blends
them into a 6 percent alcohol beverage. Four is packaged in 16-ounce cans,
and retails for $1.99.
Phusion Project Inc., Chicago
Distribution: Select markets
VPX Sports launched Redline, which combines the
technologies of fat burning and energy enhancement. This
“physique-transforming matrix” coaxes the body to burn fat
through the “shivering response,” the company says. When you
shiver, your body releases stored body fat in an attempt to bring body
temperature back to normal, the company claims. Redline also has an
additional combination of ingredients that the company says will have
consumers sweating up a thermogenic storm, and thus burning fat through yet
another mechanism. The ready to drink beverage retails for $3.29.
VPX Sports, Davie, Fla.
Ingredients: Purified water, citric acid, carmine
red, liquid red, sucralose, potassium sorbate, natural and artificial flavor
and natural colors.
Just for kids
Traditional Medicinals has developed the first U.S.
line of pharmacopoeial-grade, kosher certified
and organic medicinal teas for children. Traditional Medicinals Organic
Just for Kids Teas come in four soothing products: Organic Cold Care, with
a taste of chamomile and peppermint; Organic Throat Coat, with a slightly
sweet and spicy flavor; Organic Nighty Night, with the taste of chamomile
and hibiscus; Organic Tummy Comfort Tea, with the taste of chamomile, lemon
balm and peppermint. The teas have interactive packaging, with games,
animal characters, facts and stories.
BooKoo Beverages added to its Bookoo Energy products
with BooKoo Water. The 12-ounce beverages provide health and/or sensory
benefits. The Chilly Lemon flavor contains a multi-vitamin; Orange Energy
offers an energy boost; Tropical Dragonfruit provides an antioxidant; and
Wild Berry is said to be “replenishing.” BooKoo Water is
available for $1.49.
BooKoo Beverages Inc., Dallas
Distribution: Select markets
Fuze Beverage Inc., under High Performance Beverage
Co., released NOS High Performance Energy Drink. NOS stands for Nitrous
Oxide Systems, which are used in hot-rods and various other motorsports to
provide an extra power boost. Fuze licensed the NOS logo from Holley
Performance Products Inc., which is well known to racing fans. Available in
regular and sugar-free varieties, the new NOS beverage has a passionfruit
flavor, and includes ingredients such as: taurine, ginseng, d-ribose,
l-carnitine, folic acid and vitamins C, B6 and B12. Both l6-ounce beverages
are priced at $1.99.
NOS High Performance Energy Drink
Fuze Beverage Inc., Englewood, N.J.
Ingredients: Carbonated water, high fructose
corn syrup, citric acid, taurine, sodium citrate, natural passion fruit flavor
with other natural flavors, d-ribose, l-carnitine, caffeine, sodium hexametaphosphate,
pectin, ascorbic acid, inositol, gum arabic, monopotassium phosphate, sodium
benzoate, potassium sorbate, ester gum, panax ginseng root extract, calcium
disodium salt of EDTA, sucralose, pyridoxine hydrochloride (vitamin B6), beta-carotene,
cyanocobalamin (vitamin B12).
XanGo LLC is making consumers aware that xanthones and
mangosteen fruit are the central elements of its XanGo Juice. The
mangosteen fruit, found primarily in Southeast Asia, provides the
product’s supply of xanthones, an antioxidant. XanGo Juice is a
dietary supplement that offers the nutritional attributes of the whole
mangosteen fruit. The 25.35-ounce bottle retails for $39.95.
Boston Beer celebrates the fall hops harvest with the
introduction of Samuel Adams Imperial Pilsner 2005 Harvest. The brew uses
large quantities of Hallertau Mittelfrueh hops selected fresh from
2005’s Bavarian hops harvest, creating a robust, flavorful beer. The
2004 Harvest is available in select specialty beer stores in a 24-ounce
bottle for $4.99.
Samuel Adams Imperial Pilsner 2005 Harvest
Boston Beer Co., Boston
TCCA added Tillamook Yogurt Smoothies, a drinkable
yogurt beverage, to its line of dairy products. Available in five varieties
— Mixed Berry, Orchard Harvest, Oregon Strawberry, Vanilla Bean and
Marionberry — the new smoothies are fat free and come with a
resealable lid. The 11-ounce bottles retail for $1.59 to $1.79.
Tillamook Yogurt Smoothies
Tillamook County Creamery Association, Tillamook,
Ingredients: Mixed Berry: Cultured Grade A
pasteurized nonfat milk, sugar, whey protein concentrate, modified corn starch,
pectin, high fructose corn syrup, water, raspberries, strawberries, blueberries,
natural and artificial flavors, citric acid, potassium sorbate, Red 40, Blue
Diageo released Oronoco Rum, a super-premium white rum
made from fresh-cut Brazilian mountain cane. The triple-distilled, smooth
spirit now is available in San Francisco, New York and Los Angeles.
Distillers Vicente and Roberto Bastos Ribeiro believe that mountain cane
yields a superior taste, similar to coffee and wine grapes grown on
mountain slopes. The cane is blended with aged South American rums and
natural spring water before being lightly rested in Brazilian amendoim wood
casks to round out its finish. Oronoco retails for $34.99 per 750-ml.
Diageo, Samford, Conn.
Distribution: Select markets
Advance by Powerade is a hybrid beverage that combines
the key ingredients of sports drinks and energy drinks. Described as
“hydration with a boost,” Advance by Powerade is designed to
give active consumers an edge by delivering the same levels of B vitamins
and electrolytes found in Powerade, along with the taurine and caffeine
found in energy drinks. Advance by Powerade is available in Lime and Berry.
Coca-Cola is revving up Full Throttle with Full
Throttle Fury and Full Throttle Fury Sugar Free. These new line extensions
have a citrus flavor and come in bright red cans, featuring the
brand’s signature logo, flame graphics and “brash
personality,” the company says.
Full Throttle Fury and Full Throttle Fury Sugar Free
Grande Marque Champagne G.H. Mumm, Reims, France, has
expanded its portfolio in the United States by introducing Mumm Grand Cru,
a special multi-vintage, 100- percent grand cru cuvée. The new Mumm
Grand Cru, retailing for $56, showcases the characteristics of five
specific and historic grand cru vineyards with the Champagne appellation...
Drinks Americas Holdings Ltd., Wilton, Conn., signed a
licensing agreement with The Trump Organization
for the rights to the Trump name for the marketing and sale of Trump: The
World’s Finest Super Premium Vodka...
The Glenlivet Single Malt Scotch Whisky, imported by Pernod
Ricard USA, released The Glenlivet Cellar Collection 1972. With 800 bottles
available in the United States, the limited release is valued at
approximately $700 per bottle...
Canandaigua Wine Co., Canandaigua, N.Y., introduced
Trove, a new boxed wine brand. Trove Pinot Grigio, Chardonnay, Merlot and
Cabernet Sauvignon will be launched with a suggested retail price of $22.99
per 3-liter box, the equivalent of four 750-ml. bottles...
Grand Island Beverages, San Francisco, introduced
Wasabé, a blend of premium Dutch vodka and Japanese saké that
retails for $40...
Rhum Clément, Martinique, has imported into the
United States three rums from its portfolio: Rhum Clément
Première Canne ($29.99), Rhum Clément V.S.O.P. Rum ($39.99)
and Rhum Clément Liqueur Créole Shrubb ($29.99). The rums are
made from pure sugar cane in Le Francois, Martinique...
Boissett America, New York City, launched Lulu B., a
French brand of wine. Featuring a screw cap, Lulu B.’s Syrah,
Chardonnay and Pinot Noir retail for less than $10 per bottle...
Marquee Artisan Wines, Parkville, Mo., released a new
Signature Series of wine. The six wines from Australia include: 2004
McLaren Vale Shiraz ($19.99), 2003 Langhorne Creek Cabernet Sauvignon
($19.99), 2003 Rutherglen Merlot ($19.99), 2004 Mornington Peninsula Pinot
Noir ($19.99), 2004 Hunter Valley Semillon/Chardonnay ($14.99), and 2004
Yarra Valley Chardonnay ($14.99)...
Brown Cow Farm, Antioch, Calif., launched new Lowfat Yogurt
Smoothies in two flavors, Original and Strawberry.
DZL Productions LLC, Delmar, N.Y., released DZL Gear,
a non-carbonated fitness beverage with a high level of protein due to a
whey protein isolate, and glucosamine for joint health. Available in Wild
Berry and Citrus flavors, DZL Gear is packaged in a 16-ounce can...
Coffee and tea
The Coca-Cola Co., Atlanta, launched Coca-Cola Blak in
France, the first of several countries — including the United States
— that are expected to introduce the new Coca-Cola and coffee fusion
Tzu Thé, Atlanta, offers a single-serving T-Pod
filled with premium loose, dry green tea leaves. To accompany the
individual T-Pods, Tzu Thé created the T-Buddy, a portable tea
bottle with a built-in infuser that doubles as a tea mug and a tea pot for
hot or cold beverages on the go. Both the box of 24 nitrogen-filled, single
use T-Pods and the 150-gram vacuum-sealed loose tea canister are sold at
Oregon Chai, Portland, Ore., added chai tea bags to
its line. The new tea bags are available in three varieties: Black Tea,
Green Tea and naturally caffeine-free Red Tea. The 20-count box is USDA
certified organic, and retails for $7.99...
I want to hear from you. Tell me how we can improve.
The May 2020 edition dives into where beverages fit in the future of cannabis. Readers also can find out how beverage market and retailers are adjusting to handle coronavirus. Additionally, this issue highlights the latest trends impacting protein and sports drinks, fiber and probiotics, packaging design and much more!