Beverage is the oil that keeps the hospitality industry running,” according to organizers of the Nightclub & Bar/Beverage Retailer/Beverage & Food Convention and Trade Show, to be held in Las Vegas, March 5-8. This year’s show promises the most comprehensive event for operators in its 21-year history, with programming designed to enable operators of bars, nightclubs, restaurants, casinos and off-premise retail establishments to realize the potential of their beverage programs.
Hispanics consume $92 billion in U.S. supermarkets, and consumption is expected to increase with the availability of Latin products. “We are always looking for new products,” says Emery Smith, vice president of international sales for Sysco. “We have a lot of consumers with Latin roots and they are the ones that create a huge demand.”