Guarana Powered
Soho Beverage Ltd. released Xtazy Energy Drink with an energy-boosting combination of vitamins, herbs, taurine and guarana. Xtazy’s formula contains 1,000 percent of the U.S. recommended daily allowance (RDA) of vitamin C, 100 to 1,000 percent RDA of B vitamins and adaptogenic herbs. The guarana-based energy drink comes in Orange, Lime and Cranberry Blast flavors, and will be sold in 12-ounce slim cans for around $1.99 per can.
Xtazy Energy Drink
Soho Beverage Ltd., New York
Telephone: 866/521-8080
Distribution: National
Ingredients: Orange: Filtered carbonated water, high fructose corn syrup, ascorbic acid, taurine, guarana, citric acid, natural flavors, sodium citrate, inositol, L-carnitine, caffeine, niacinamide, panax ginseng, milk thistle, ginkgo biloba, D-calcium pantothenate, FD&C Red #40, pyridoxine HCL, riboflavin, FD&C Blue #1, cyanocobalamin.
Zippy packaging
Think Big Red drizzled over vanilla ice cream and you get Big Red Vanilla Float. New for Waco, Texas-based Big Red Ltd., Vanilla Float debuted in the company’s strongest markets, South Texas and Louisville. With a higher vanilla content than regular Big Red, Vanilla Float gives the company a new way to offer the vanilla flavor to loyal Big Red drinkers and new consumers who don’t know about the soft drink’s dramatic taste.
Big Red Vanilla Float
Big Red Ltd., Waco, Texas
Telephone: 254/772-7791
Distribution: South Texas and Louisville
Ingredients: Carbonated water, high fructose corn syrup and/or sugar, natural and artificial flavor, Red #40, citric acid and caffeine.
Lime time
Pepsi-Cola added lime to its product line to create Pepsi Lime and Diet Pepsi Lime. Available in 20-ounce bottles, 2-liter bottles and 12- and 24-packs, Pepsi is calling on “The Force” to be with Pepsi Lime and Diet Pepsi Lime. With Pepsi’s exclusive beverage sponsorship of “Star Wars: Episode III Revenge of the Sith,” Pepsi Lime will be a part of the “Call Upon Yoda” instant-win sweepstakes, in which participants have the chance to win one of 10 $100,000 grand prizes.
Pepsi Lime and Diet Pepsi Lime
Pepsi-Cola North America, Purchase, N.Y.
Telephone: 914/253-2000
Distribution: National
Ingredients: Diet Pepsi Lime: Carbonated water, caramel color, natural flavors, phosphoric acid, aspartame, potassium benzoate, citric acid, potassium citrate, caffeine, acesulfame potassium.
Revamped relaunch
Pernod Ricard USA has redesigned its entire Seagram’s Gin & Juice line. Along with the relaunch, Seagram’s Gin is introducing Seagram’s Gin & Juice Red Fury, created from a blend of tropical fruit flavors enhanced with ginseng. The new Seagram’s Gin & Juice design starts with a “bumpy bottle” and wraps it in a clear acetate label. The logo has been revamped with a bold font treatment, giving it a more contemporary feel.
Seagram’s Gin & Juice Red Fury
Pernod Ricard USA, White Plains, N.Y.
Telephone: 914/539-4500
Distribution: National
Nostalgic known
The vintage taste of Grapette and Orangette soda will be re-introduced to Baby Boomers at Wal-Mart stores as Sam’s Choice Grapette and Orangette. As a result of the Grapette Co. being sold through a series of acquisitions, the brand that has been around since the 1940s essentially vanished from the U.S. market. Now with U.S. distribution exclusively through Wal-Mart stores, the brand will be available in cans and 2-liter bottles.
Grapette and Orangette
Wal-Mart Stores Inc., Bentonville, Ark.
Telephone: 888/746-7726
Distribution: National
Ingredients: Carbonated water, high fructose corn syrup and/or sugar, citric acid, natural and artificial flavor, potassium benzoate, Red #40 and Blue 1.  
Summer flavor
Diageo added the dark, rich flavor of black cherry to its line of flavored Smirnoff Vodkas. Smirnoff Black Cherry is the first flavored vodka in the line that is meant to be mixed with cola. Available in 50-ml., 375-ml., 1-liter and 1.75-liter sizes, the 750-ml. retails for $12.99.
Smirnoff Black Cherry
Diageo, Stamford, Conn.
Telephone: 203/359-7100
Distribution: National
Orange appeal
Meridian Beverage Co., introduced a new flavor in its AquaCal line of naturally flavored purified waters fortified with calcium and vitamin C. Navel Orange is available in a 16.9-ounce, blue PET bottle with a color-coordinated orange closure for easy flavor identification.
AquaCal Navel Orange
Meridian Beverage Co., Altanta
Telephone: 800/728-1481
Distribution: National
Ingredients: Purified water, citric acid, calcium gluconate and/or lactate, natural flavor, potassium benzoate, potassium sorbate, aspartame, acesulfame potassium and ascorbic acid (vitamin C).
Brazilian tea
Brazil Gourmet, manufactured by Liberty Imports USA, is expanding its product line with four new nectar-flavored teas: Mango, Guava, Passion Fruit and Mango-Passion Light. The domestically produced Nectar Teas will be available in 16-ounce textured glass bottles for $1.99 each. Brazil Gourmet’s Nectar Teas contain no preservatives or artificial colors and are fortified with vitamins A, C and E.
Brazil Gourmet Nectar Tea
Liberty Imports USA, Bethlehem, Pa.
Telephone: 610/317-9580
Distribution: National
Ingredients: Mango Passion Nectar Tea Light: Filtered water, sugar, mango puree, passion fruit and pear juice concentrates, citric acid, green and black teas, natural flavors, pectin, gellan gum, beta carotene, sucralose, acesulfame potassium, ascorbic acid, vitamin E acetate, vitamin A palmitate.
New Product Introductions by Category
Alcohol Beverages 606 413 46.7%
Coffee & Tea 581 525 10.7%
Dairy Drinks & Alternatives, Health Drinks 146 172 -15.1%
Fruit & Vegetable Drinks 417 253 64.8%
Other Drinks 128 171 -25.1%
Soft Drinks, SPORTS DRINKS & Bottled WaterS 305 223 36.8%
Total Beverages 2,183 1,757 24.2%
Source: Productscan Online (
Oceans of organic
Ocean Spray is introducing a new line of Organic 100 percent Juice Blends this fall. Without any added preservatives, sugars or artificial flavors, Ocean Spray’s organic juices are available in three 100 percent juice flavors: Cranberry, Cranberry Blueberry and Cranberry Raspberry. All Ocean Spray Organic 100 percent Juice Blends are certified USDA Organic and carry the seal. They will be available in 32-ounce glass bottles at natural and organic food stores for $3.99. Ocean Spray also will be rolling out a new all-natural product line this fall. The line will include Ocean Spray 100 percent Pure Unsweetened Cranberry Juice. The juice will be available in a 32-ounce glass bottle for $5.99.
Ocean Spray Organic
Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass.
Telephone: 508/946-1000
Distribution: Natural markets nationwide
Ingredients: 100 percent Cranberry Blend: Organic white grape juice, organic cranberry juice, organic apple juice, red grape juice (filtered water, juice concentrates), natural flavors, ascorbic acid (vitamin C).
Cooling taste
Nestea, a brand of The Coca-Cola Co. and Nestlé joint venture, added Nestea Ice to the family. The new product delivers a cooling sensation that the company says refreshes from the inside out. Available in two flavors, Lime Iced Tea and Lemon Green Tea, Nestea Ice will be offered initially in 20-ounce bottles. In addition to creating Nestea Ice, the company also plans to release Diet Nestea, a new calorie-free tea with Splenda. Formerly named Diet Nestea Cool, the tea has been reformulated and rebranded. Diet Nestea will be available nationwide.
Nestea Ice
The Coca-Cola Co., Atlanta
Telephone: 404/676-2121
Distribution: Northeast and Southeast
Ingredients:  Lime Iced Tea: Water, high fructose corn syrup, natural and artificial flavors, citric acid, natural tea concentrate from tea leaves, sodium polyphosphates, phosphoric acid, sodium benzoate and potassium sorbate.
Single-serve sensations
Apple & Eve introduced two new flavors in its 16-ounce single-serve line of juices. Apple & Eve’s Strawberry Mango Passion 100 percent juice offers the taste of the tropics, and Apple & Eve’s Half & Half mixes the tastes of lemonade and iced tea for on-the-go consumers looking for a new flavor combination.    
Apple & Eve Strawberry Mango Passion 100 percent Juice and Half & Half Lemonade and Iced Tea
Apple & Eve, Port Washington, N.Y.
Telephone: 516/621-1122
Distribution: Northeast
Ingredients: Half & Half Lemonade and Iced Tea: Filtered water, high fructose corn syrup, sugar, lemon concentrate, concentrated tea, natural flavor, citric acid.
Tea shot
A foray into the functional beverage category, ITO EN released Sencha Shot. The product delivers 152 mg. of natural catechin tea antioxidants, which is approximately six times the amount found in an 8-ounce serving of standard green tea, and 140 percent of the recommended daily intake of vitamin C in a 6.4-ounce recyclable steel can for $1.69. ITO EN also released two new varieties of ready-to-drink unsweetened bottled teas – Lemongrass Green and Rose Green – in 16.9-ounce bottles for $1.79 to $1.99.
Sencha Shot
ITO EN (North America) Inc., Brooklyn, N.Y.
Telephone: 718/250-4000
Distribution: National
Ingredients: Purified water, green tea, vitamin C (ascorbic acid).
Family affair
Cadbury Schweppes released Mott’s Plus – a new line of juices and drinks specifically fortified with the entire family’s health needs in mind. Mott’s Plus for Kids’ Health, available in Apple Grape and Apple Punch is 100 percent juice and is fortified with 100 percent of the recommended daily allowance of vitamin C, 10 percent of vitamin A and 10 percent of calcium. Mott’s Plus Light is a new apple juice beverage made for adults. The product has half the calories and sugar of regular 100 percent apple juice and is fortified with a full day’s supply of vitamin C. It also has 20 percent of the RDA for vitamin D and 10 percent for calcium. Mott’s Plus Light contains 50 percent juice and is sweetened with Splenda.
Mott’s Plus for Kids’ Health and Mott’s Plus Light
Cadbury Schweppes, Rye Brook, N.Y.
Telephone: 914/612-4000
Distribution: National
Shake it up
Nestlé’s PowerBar added PowerBar Pria Complete Nutrition shakes to its Pria women’s line. Providing a balanced blend of carbohydrates, protein and 21 vitamins and minerals to help women meet their nutritional needs, the Complete Nutrition shake delivers 50 percent of women’s recommended daily value of calcium and 28 percent of the recommended daily value of fiber with, 170 calories and low sugar levels. Available in two flavors – Creamy Milk Chocolate and French Vanilla – the shakes are sold in packs of four 11-ounce servings for around $6.
PowerBar Pria Complete Nutrition Shake
Nestlé, Berkeley, Calif.
Telephone: 800/850-8030
Distribution: National
Ingredients: French Vanilla: Nonfat milk, water, inulin, contains less than 2 percent of: complete milk protein, corn oil, natural flavors (contains barley malt syrup), maltodextrin, magnesium phosphate, tricalcium phosphate, datem, sodium phosphate, vitamin C (sodium ascorbate), salt, carrageenan, potassium iodide, acesulfame potassium and sucralose (non-nutritive sweeteners), iron (ferric orthophosphate), vitamin E acetate, niacinamide, zinc oxide, copper gluconate, pantothenic acid (calcium pantothenate), manganese sulfate, vitamin A palmitate, vitamin B6, riboflavin, thiamin hydrochloride, folic acid, biotin, vitamin K (phylloquinone), vitamin D3, vitamin B12.
At a glance . . .
Coffee and Tea
Austin, Texas-based Sweet Leaf Tea switched its entire line of bottled iced teas to USDA Organic ingredients. Sweet Leaf Tea is available nationwide through natural food and specialty distributors…
The Stash Tea Co., Portland, Ore., added three new decaffeinated flavors to its line of specialty teas – Chocolate Hazelnut, Raspberry and White, and Lemon and White…
Third Street Chai, Boulder, Colo., announced that its full line of liquid tea concentrates, including Chai Tea, Green Tea, Rooibos and Yerba Maté, is now certified Fair Trade…
Soft drinks
Smucker Quality Beverages Inc., Chico, Calif., released a new Tangerine soda in its Santa Cruz Organic line. Available in 750-ml. bottles and six-packs of 12-ounce cans for $3.49 and $4.49, respectively, Santa Cruz Organic Tangerine soda is made with tangerine juice and sparkling water…
Stevens Point Brewery, Stevens Point, Wis., added three new gourmet soft drinks to Midwestern store shelves. Point Premium Diet Root Beer, Point Premium Vanilla Cream Soda and Point Premium Black Cherry Cream Soda are available in four-packs of 12-ounce bottles…
Smucker Quality Beverages Inc.’s R.W. Knudsen, Chico, Calif., added three new varieties to the Simply Nutritious line of juices: Vita Cranberry, Vita Blueberry and Vita Pomegranate. The Vita juice mixes contain 100 percent juice, 100 percent of the recommended daily intake of vitamin C and are a good source of calcium…  
Golden Beverages Inc., Mesquite, Texas, created Original Golden Pickle Juice, a dill-flavored beverage. Retailing primarily in the Southwest, the beverage has all-natural flavors and is non-carbonated with just 7 calories...
Wine and spirits
Kendall-Jackson wines, Santa Rosa, Calif., produced another family of wines: the Dog House line. The fruit-forward varieties labeled Max’s Merlot, Checkers’ Cabernet and Charlie’s Chardonnay retail for $8.99…
A.V. Imports, Columbia, Md., launched Quara, a wine grown and bottled in Argentina. Quara’s roster includes varietals such as Malbec, Tannat and Torrontes for $8.99…
McCormick Distilling Co., Weston, Mo., issued two new flavors for its Tarantula ready-to-drink Margarita line – Black Cherry and Peach. The drinks feature Tarantula Azul combined with Tarantula Margarita Mix…
Suntory International, New York, and Allied Domecq Spirits, Westport, Conn., rolled out Zen Green Tea Liqueur. A blend of Japanese green tea leaves and natural flavors, the 750-ml. bottle retails for $29.99…
Alternative drinks
Rosa’s Original LLC, Glenview, Ill., released Rosa’s Original Horchata in a family-size 1.89-liter container. The new gable-top carton with a twist cap contains the vanilla- and cinnamon-spiced horchata and retails for $3.59…
The Boston Beer Co. returned Samuel Adams Summer Ale, which pairs with salads and traditional summer favorites, to store shelves through mid-September. Summer Ale retails between $6.99 and $7.99 for a six-pack…
High Falls Brewing Co. LLC in Rochester, N.Y., will be the exclusive importer of Lion Nathan malt beverages in the United States. These products include the Australian James Squire and Tooheys New brands and Steinlager from New Zealand…
Tiger Beer USA, New York, has launched Singapore’s No. 1 selling beer, Tiger Beer, to North America. Brewed in Singapore by Asia Pacific Breweries Ltd., Tiger Beer is a joint venture between local Sigaporean company Fraser & Neave and Heineken NV of Holland…