Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!

Starbucks Effect

May 1, 2005

Starbucks Effect
Elizabeth Fuhrman  
Managing Editor
Commuters in mid-sized communities from the Sun Belt to the Rust Belt traveled an average 25 hours in 2003, up from 15 hours in 1993, according to the Texas Transportation Institute.
So I found it interesting to read a report on MSNBSC.com about the “Starbucks Effect.”  Nancy McGuckin, a travel behavior analyst who used U.S. Department of Transportation data, says the national craving for coffee may be adding mileage to the morning rush hour. Worse, the numbers might be enough to complicate efforts to reduce traffic congestion, fuel usage and air pollution.
McGuckin found that 1.6 million more Americans tacked errands onto their commutes. With the growth during the morning commute, a large number of men now join in, especially older men who devote more morning trips to coffee and breakfast foods.
The “Starbucks Effect” is not only about Starbucks, although the chain opened more than 4,000 locations between 1995 and 2001. Fast-food chains have catered to morning commuters since the ’70s. The author of “Commuting in America,” Alan E. Pisarski, said that although these findings are noteworthy, he doubts coffee-seeking commuters are accumulating much extra mileage since most don’t drive far out of their way for coffee. However, he said, the increase in errands added to commutes causes more congestion during peak travel times.
Restaurants catering to the breakfast crowd usually make sure they’re on the right side of the street for the morning traffic flow. That’s why in some locations you’ll see two Starbucks across the street from each other. Caribou Coffee, which sees 65 percent of its sales before 10 a.m., is also creating more drive-throughs and simplifying menus to speed along morning commuters.
THE LAST DROP
Hats off
While watching Giacomo sprint to a photo finish at the Kentucky Derby, you might have noticed another prize on the sidelines: the Grey Goose Derby Hat. Bacardi’s Grey Goose Vodka, a sponsor of the National Thoroughbred Racing Association, joined forces with hat designer Eric Javits to create a one-of-a-kind topper worn by “Sopranos” starlet Jamie-Lynn DiScala at the Derby. The hat, signed by Javits, was designed with 100 percent nylon horsehair in “Grey Goose blue” with embroidered silk threads and paillettes. The Grey Goose Designer Derby Hat was sold on eBay with all proceeds benefiting the Elizabeth Glaser Pediatric AIDS Foundation.
“Sex and the City” sells
Bacardi USA Inc. hired “Sex and the City”  actress Kim Cattrall as the celebrity spokeswoman for its new Island Breeze. Cattrall will appear in a series of print and cable television ads touting the drink, which has half the calories of traditional spirits and wine. The tagline for the advertisements will be, “Now you can have it all.”
Great Scotch
The Dalmore Scotch, marketed by Jim Beam Brands Co., Deerfield, Ill., will be featured on the national television program “Great Taste.” The show presents discerning consumers with an in-depth look at the art, science and passion that go into creating this premium whisky from the Northern Highlands of Scotland. The “Great Taste” segment will include background and history of The Dalmore and the distillery, an explanation of the distillation process and information on how best to sample The Dalmore. The segment airs on Bravo, National Geographic and regionally on local news networks throughout 2005.
Homebrew day
American Homebrewers Association (AHA), Boulder, Colo., celebrates Big Brew on the first Saturday in May. During the event, thousands of homebrewers and non-brewers from around the world united in brewing the official recipes of Big Brew day and shared a simultaneous toast at noon CST. Big Brew participants registered their brewing sites at beertown.org. Last year, AHA had more than 2,000 participants at 160 Big Brew sites that brewed more than 5,180 gallons of homebrew worldwide, an increase of 54 percent from 2003.
Interactive advertising
Mountain Dew billboards in New York’s Times Square offered visitors the chance to appear in the billboard. Passersby were instructed to stand on an “X” across the street to create an image that made it appear as if they had become part of a Times Square billboard. The photos showed the subject either guzzling a Mountain Dew or smashing a Mountain Dew can into his or her forehead.
Brewery concerts
F.X. Matt Brewing Co., Utica, N.Y., will host Saranac Thursday night concerts for its seventh year. Saranc Thursdays take place from June 2 to Sept. 29 in the brewery’s outdoor beer garden, and offer a variety of Saranc beers and soft drinks, Utica Club and Two Dogs beverages. A portion of the proceeds from Saranac Thursdays is donated to the United Way. With the company generating nearly $30,000 last year, it hopes to raise $35,000 this year.  

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Beverage News
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Celsius Fizz Free

CELSIUS launches new Fizz-Free flavors

PepsiCo.jpg

PepsiCo advances AI agenda

Narragansett Beer 1975 cans

Narragansett Beer celebrates 50 years of ‘Jaws’

Top 100 Beverage Companies of 2024

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Starbucks cup

    Starbucks announces new leadership structure to spur growth

    See More
  • Starbucks Logo

    Starbucks names Brian Niccol as Chairman, CEO

    See More
  • Starbucks Coffee Tree donation

    Starbucks to provide 100 million coffee trees by 2025

    See More
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing