Following the success of Diet Coke with Lime, The
Coca-Cola Co. has added Coca-Cola with Lime. The product has been
launched in a variety of sizes, including 1- and 2-liter bottles, six- and
12-pack cans, 12-ounce cans and 20-ounce bottles.
The product will be backed by a television ad campaign
that will launch on Fox during “American Idol,” as well as
outdoor advertising that features a can of Coke sliced like a lime to
reveal the lime inside. The campaign also includes Hispanic television ads.
New Lipton lineup
The Pepsi-Lipton Tea Partnership has
reformulated Lipton Original Iced Tea and added new Lipton Iced Tea to the
line. Lipton Original, made with real brewed tea, has been reformulated to
be lower in sugar — about 10 to 12 percent lower than the original
formula. The Original line, which is packaged in 16-ounce glass, also
includes a new Diet Sweet flavor in addition to Sweetened, Unsweetened,
Lemon, Extra Sweet, Raspberry, Green Tea with Honey, Diet Lemon and Peach.
The company says new Lipton Iced Tea, which is
packaged in 20-ounce, 1.5-liter and 2-liter PET, was created for the
“popular tea segment,” and is available in Lemon, Diet with
Lemon, Green Tea with Citrus and Diet Green Tea with Citrus varieties. The
lower-priced Lipton Brisk line remains unchanged.
Anheuser-Busch, St. Louis, Mo., has launched Budweiser
Select, “a new kind of beer” that offers a “crisp taste
with a clean finish.” The lower-carbohydrate product contains 3.1
grams of carbohydrates, 99 calories and 4.3 percent alcohol by volume per
12-ounce serving. The company says the product is made with two-row and
roasted specialty malts, and domestic and imported hops. The beer also
spends twice as long in the brewhouse than other beers.
The product is labeled in black, gold and red, and
packaged in 12-ounce amber glass bottles. It will be marketed as a
sophisticated, upscale product, and will be priced on par with Budweiser
and Bud Light.
Quality Chekd adds soy
Quality Chekd Dairies, an organization of dairy
processors, has entered the soymilk market, with Quality Chekd Organic
Soymilk in Original and Vanilla flavors. The product initially is being
launched by Hiland Dairy Foods Co., Springfield, Mo.; Umpqua Dairy Products
Co., Roseburg, Ore.; Rockview Farms, Southern California; and Sinton Dairy
Foods Co., Colorado Springs, Colo.
The group says the soymilk, which contains 30 percent
of the recommended intake of calcium, is a good way for those who are
lactose-intolerant or on restricted diets to consume healthful foods. The
product will be available in half-gallon cartons.
The Absolut Spirits Co. is getting ready for a May
launch of Absolut Apeach peach-flavored vodka. The product was developed to
have an aroma of peach and tropical fruit, and packaging features shades of
pink, yellow and orange. At 80 proof, the product contains all-natural
ingredients, and will be available in 50-ml., 750-ml., 1-liter and
Uncle Matt’s adds calcium boost
Uncle Matt’s Organic has added Uncle
Matt’s Organic Calcium + Vitamin D to the lineup. The
not-from-concentrate juice is made from a blend of Hamlin and Valencia
oranges, is flashed pasteurized and contains 30 percent of the recommended
daily intake of calcium and 25 percent of vitamin D per serving — as
much as a glass of milk. In addition to its own benefits, vitamin D helps
aid the absorption of calcium. According to the company, it is the first
vitamin D-fortified orange juice in the organic segment.
The new juice is packaged in 56-ounce clear PET and
retails for $4.49 per bottle.
Jim Beam is rolling out the second flavor extension
for its Vox vodka line — Vox Green Apple. The product will hit the
shelves next month, and has a Granny Smith flavor. Like the other Vox
varieties, Green Apple is distilled five times for a smooth finish.
The new flavor is being marketed with a signature
cocktail, Vox Forbidden Fruit, and the company says it offers a new
foundation for martinis. The product will retail for $30 per 750-ml.
New Attitude Beverage Co.,
El Segundo, Calif., has dropped its Low Zone brand and changed it to XLC.
The company says its test markets indicated Low Zone as a brand was tied
too closely with low carb. The new XLCs are
made from all-natural ingredients, organic cane sugar, and no
preservatives, artificial flavors or colors. They contain 10 percent fruit
juice, and are available in two lines, one that is sweetened with organic
cane sugar and sugar alcohol for 6 to 8 grams of sugar per bottle, and one
sweetened only with cane sugar for 12 to 18 grams per bottle. The
lower-sugar line is available in Pomegranate-Mango, Pomegranate-Raspberry,
Pomegranate-Blueberry, Vanilla-Mango with Macadamia Nut Extract, Cherry
Cream, Mandarin Lemonade and Orange Cream. The second line is available in
Orange Carrot Mango, Pomegranate Tea, Berry Lemon, Prickly Pear Soft
Lemonade, Passion Fruit Green Tea and Spearmint Tea.
XLC products are packaged in 12-ounce glass bottles
and retail for $0.99 to $1.29 per bottle in health food, convenience and foodservice channels.
Turning over a New Leaf
Skae Beverage International has rolled out its New
Leaf teas in new glass bottles. The teas are available in White Tea with
Grapefruit, White Tea with Ginseng and Honey, Green Tea with Plum, White
Tea with Honeydew Melon and Green Tea with Ginseng varieties. They are
formulated to be low in calories, and are sweetened with evaporated cane
Apple & Eve has introduced a new line of
Tropicals 100 percent juice blends. The line includes Strawberry Passion
Mango, Orange Tangerine, Pineapple Orange Banana and Mango Passion
varieties, and complements the company’s existing lineup of 100
percent apple juices and cranberry juice blends. Each variety contains 100
percent of the RDI for vitamin C and the juices contain no added
Tropicals are packaged in
64-ounce bottles, and will retail for $2.99 per bottle. They initially will
be available in New York area grocery stores.
I want to hear from you. Tell me how we can improve.
The May 2020 edition dives into where beverages fit in the future of cannabis. Readers also can find out how beverage market and retailers are adjusting to handle coronavirus. Additionally, this issue highlights the latest trends impacting protein and sports drinks, fiber and probiotics, packaging design and much more!