Following the success of Diet Coke with Lime, The Coca-Cola Co. has added Coca-Cola with Lime. The product has been launched in a variety of sizes, including 1- and 2-liter bottles, six- and 12-pack cans, 12-ounce cans and 20-ounce bottles.
The product will be backed by a television ad campaign that will launch on Fox during “American Idol,” as well as outdoor advertising that features a can of Coke sliced like a lime to reveal the lime inside. The campaign also includes Hispanic television ads.
New Lipton lineup
The Pepsi-Lipton Tea Partnership has reformulated Lipton Original Iced Tea and added new Lipton Iced Tea to the line. Lipton Original, made with real brewed tea, has been reformulated to be lower in sugar — about 10 to 12 percent lower than the original formula. The Original line, which is packaged in 16-ounce glass, also includes a new Diet Sweet flavor in addition to Sweetened, Unsweetened, Lemon, Extra Sweet, Raspberry, Green Tea with Honey, Diet Lemon and Peach.
The company says new Lipton Iced Tea, which is packaged in 20-ounce, 1.5-liter and 2-liter PET, was created for the “popular tea segment,” and is available in Lemon, Diet with Lemon, Green Tea with Citrus and Diet Green Tea with Citrus varieties. The lower-priced Lipton Brisk line remains unchanged.
Anheuser-Busch, St. Louis, Mo., has launched Budweiser Select, “a new kind of beer” that offers a “crisp taste with a clean finish.” The lower-carbohydrate product contains 3.1 grams of carbohydrates, 99 calories and 4.3 percent alcohol by volume per 12-ounce serving. The company says the product is made with two-row and roasted specialty malts, and domestic and imported hops. The beer also spends twice as long in the brewhouse than other beers.
The product is labeled in black, gold and red, and packaged in 12-ounce amber glass bottles. It will be marketed as a sophisticated, upscale product, and will be priced on par with Budweiser and Bud Light.
Quality Chekd adds soy
Quality Chekd Dairies, an organization of dairy processors, has entered the soymilk market, with Quality Chekd Organic Soymilk in Original and Vanilla flavors. The product initially is being launched by Hiland Dairy Foods Co., Springfield, Mo.; Umpqua Dairy Products Co., Roseburg, Ore.; Rockview Farms, Southern California; and Sinton Dairy Foods Co., Colorado Springs, Colo.
The group says the soymilk, which contains 30 percent of the recommended intake of calcium, is a good way for those who are lactose-intolerant or on restricted diets to consume healthful foods. The product will be available in half-gallon cartons.
The Absolut Spirits Co. is getting ready for a May launch of Absolut Apeach peach-flavored vodka. The product was developed to have an aroma of peach and tropical fruit, and packaging features shades of pink, yellow and orange. At 80 proof, the product contains all-natural ingredients, and will be available in 50-ml., 750-ml., 1-liter and 1.75-liter sizes.
Uncle Matt’s adds calcium boost
Uncle Matt’s Organic has added Uncle Matt’s Organic Calcium + Vitamin D to the lineup. The not-from-concentrate juice is made from a blend of Hamlin and Valencia oranges, is flashed pasteurized and contains 30 percent of the recommended daily intake of calcium and 25 percent of vitamin D per serving — as much as a glass of milk. In addition to its own benefits, vitamin D helps aid the absorption of calcium. According to the company, it is the first vitamin D-fortified orange juice in the organic segment.
The new juice is packaged in 56-ounce clear PET and retails for $4.49 per bottle.
Jim Beam is rolling out the second flavor extension for its Vox vodka line — Vox Green Apple. The product will hit the shelves next month, and has a Granny Smith flavor. Like the other Vox varieties, Green Apple is distilled five times for a smooth finish.
The new flavor is being marketed with a signature cocktail, Vox Forbidden Fruit, and the company says it offers a new foundation for martinis. The product will retail for $30 per 750-ml. bottle.
New Attitude Beverage Co., El Segundo, Calif., has dropped its Low Zone brand and changed it to XLC. The company says its test markets indicated Low Zone as a brand was tied too closely with low carb. The new XLCs are made from all-natural ingredients, organic cane sugar, and no preservatives, artificial flavors or colors. They contain 10 percent fruit juice, and are available in two lines, one that is sweetened with organic cane sugar and sugar alcohol for 6 to 8 grams of sugar per bottle, and one sweetened only with cane sugar for 12 to 18 grams per bottle. The lower-sugar line is available in Pomegranate-Mango, Pomegranate-Raspberry, Pomegranate-Blueberry, Vanilla-Mango with Macadamia Nut Extract, Cherry Cream, Mandarin Lemonade and Orange Cream. The second line is available in Orange Carrot Mango, Pomegranate Tea, Berry Lemon, Prickly Pear Soft Lemonade, Passion Fruit Green Tea and Spearmint Tea.
XLC products are packaged in 12-ounce glass bottles and retail for $0.99 to $1.29 per bottle in health food, convenience and foodservice channels.
Turning over a New Leaf
Skae Beverage International has rolled out its New Leaf teas in new glass bottles. The teas are available in White Tea with Grapefruit, White Tea with Ginseng and Honey, Green Tea with Plum, White Tea with Honeydew Melon and Green Tea with Ginseng varieties. They are formulated to be low in calories, and are sweetened with evaporated cane juice.
Apple & Eve has introduced a new line of Tropicals 100 percent juice blends. The line includes Strawberry Passion Mango, Orange Tangerine, Pineapple Orange Banana and Mango Passion varieties, and complements the company’s existing lineup of 100 percent apple juices and cranberry juice blends. Each variety contains 100 percent of the RDI for vitamin C and the juices contain no added sweeteners.
Tropicals are packaged in 64-ounce bottles, and will retail for $2.99 per bottle. They initially will be available in New York area grocery stores.