Marketing
November 1, 2004
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Soft Drink Sweeps
The Coca-Cola Co., Atlanta, has debuted three promotions for the holiday season. The “Unwrap the
Experience” instant-win sweepstakes gives consumers the chance to win
in-demand Sony PlayStation products as well as Coca-Cola products.
Additionally, the Sprite tree, a Christmas tree-shaped merchandising rack
filled with 2-liter bottles, is available in certain markets, and the
Coca-Cola Holiday Caravan, a mobile entertainment unit with Santa Claus
onboard, will visit retailers in numerous cities.
Low-carb recipes
Canandaigua Wine, Canandaigua, N.Y., has introduced
Taylor Madeira recipes geared toward carb counters. Featuring a smooth,
nutty, sherry-like character, Taylor Madeira offers recipes on its bottle
neckers and its Web site. These include Beef Roast with Madeira Sauce, with
two grams of carbohydrates per serving; and Beef Tenderloin and Asparagus
with Madeira Sauce, with eight grams of carbohydrates per serving.
Coffee campaign
Eight O’Clock Coffee, Montvale, N.J., has
announced it will launch a new television advertising campaign. Featuring
two 30-second spots using the tagline “Wake Up. It’s Eight
O’Clock,” the campaign includes one ad that showcases whistling
champion Steve Herbst of New York, and the second spot features
professional women’s basketball player and 2004 gold medalist Diana
Taurasi.
Comfort party
Brown-Forman Corp.’s Southern Comfort,
RollingStone.com and Stuff magazine recently hosted a Voodoo Kick-off with Comfort VIP
private party at the House of Blues in New Orleans. The party, benefiting
The Grammy Foundation, featured a performance by actress Juliette Lewis and
her band, Juliette & The Licks. The custom-painted Southern Comfort
2004 Chopper created by Big Dog Motorcycles was also showcased.
Additionally, a silent auction was held to benefit The
Grammy Foundation in which a Les Paul Guitar by SoBe energy drink, a
Southern Comfort jacket and items from The Grammy Foundation’s
“vaults” were offered.
Brewing variety
Stevens Point Brewery, Stevens Point, Wis., has
introduced a variety pack featuring two 12-ounce, longneck bottles of each
of the Stevens Point Brewery’s beers: Point Special Lager, Point
Classic Amber, Point Cascade Pale Ale, Point Honey Light, Point White Biere
and Point Spring Bock. When seasonally brewed Point Spring Bock is not
available, the variety 12-Pack will contain one extra bottle of Honey Light
and one extra bottle of White Biere along with the other brands. The
Stevens Point Brewery Variety Pack will be available year-round in
Wisconsin and northern Illinois.
Spirited giving
Allied Domecq Spirits North America, Westport, Conn.,
has announced off-premise holiday packaging is available for its Beefeater,
Canadian Club, Carolans Irish Cream, Courvoisier VS, Kahlúa, Sauza,
Stolichnaya and Wet by Beefeater brands. While Beefeater, Canadian Club,
Carolans Irish Cream and Courvoisier VS will offer rocks glasses with each
purchase of a 750-ml. bottle, Kahlúa is featuring its luminary tin
with each bottle purchased. Sauza tequila is giving consumers two shot
glasses as part of a 750-ml. bottle gift set, Stolichnaya is offering a
reusable “Stoli Ice Shot Glass Maker,” and Wet is being
packaged in a Beefeater-branded “Wet suit” travel bag.
Time for tea
Revolution Tea's T-Pot Revolution Tin is now available
at all AJ's Fine Foods locations in Phoenix. Offering flavors such as Earl
Grey Lavender, Tropical Green, White Tangerine, Dragon Eye Oolong,
Revolution Organic Green and caffeine-free Citrus Spice Herbal, T-Pot
Revolution Tins hold 15 teapot bags, which can brew a 23- to 26-ounce pot
of tea. The resealable tins are designed for holiday gift giving.
