Make your product memorable
The online survey of more than 1,000 consumers nationwide, conducted by InsightExpress, found that 75 percent of consumers are aware of the new $20 bill. Only three other products launched last year had an awareness rating higher than 50 percent, including Crest Night Effects (58 percent), Claritin OTC (54 percent) and Campbell’s Chunky M’m! M’m! Good To Go soup (51 percent). On the beverage side, consumers expressed a 46 percent awareness of V8 Splash Smoothies, 31 percent awareness of Michleob Ultra, and 26 percent awareness of Dannon Frusion smoothies.