Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
R&D News

Packaging celebrates history

August 9, 2010


Beverage companies are celebrating history this month with new packaging that honors important historical moments in both their companies and the world. Dr Pepper Snapple Group released collectible cans to highlight its history while Moet Hennessy is celebrating the bicentennial of Mexico’s independence with a limited-edition bottle.

Collectible cans
Dr Pepper Snapple Group, Plano, Texas, released Dr Pepper made with real sugar in six collectible cans. The designs on each can reflect the company’s 125-year history with legacy artwork and advertising slogans, such as “I’m a Pepper” and “10, 2 and 4.” The company also will use 12-pack cases to recognize key moments in the brand’s history, including its origin at Morrison’s Old Corner Drug Store in Waco, Texas, and its introduction at the 1904 World’s Fair.

Age designation
Knappogue Castle, New York, repackaged its 12-Year-Old single malt Irish whiskey to clarify the age of its product. The company will change from vintage dating to age designation. The age of the whiskey now is displayed largely across the package to eliminate confusion about the product’s age, though some of the company’s rare and unique distillations still will feature a vintage date, Knappogue says.

Twist-off caps
Kristian Regale, Paramus, N.J., repackaged its 11.1-ounce non-alcohol sparkling juice line, which it will produce in the U.S. for the first time at Cold Spring Brewing, Cold Spring, Minn. The company now uses twist-off bottle caps and plastic pressure-sensitive labels that are durable and resistant to ice. The glass bottle also has changed its shape, Kristian Regale says.

Anniversary bottle
Moet Hennessy USA, Los Angeles, released a limited-edition bottle of its Hennessy brand cognac to celebrate the bicentennial anniversary of Mexico’s independence. Each bottle is numbered individually and packaged in a collectible gift box, which features vintage art that showcases Hennessy’s legacy in Mexico, the company says. A “Mexico 2010” seal will adorn the box and 750-ml. bottle, which will be available in Arizona, California, Colorado, Illinois, New Mexico, Texas and throughout Mexico.

New beer package
Warsteiner, a German beer, rolled out its Oktoberfest beer with new bottle labels, cans and packaging materials. The company placed greater emphasis on the golden color of the label and updated its text style on its Oktoberfest labels. The company’s logo, which includes a crown on the beer’s label and the text “Eine Königin unter den Bieren,” was redesigned. On Oktoberfest bottles, neck labels were placed in a new arrangement to link the round logo and seal band, the company says.

Hot-fill PET bottle
Spartan Beverages Inc., Valencia, Calif., released a line of all-natural protein waters in 16-ounce PET containers using Amcor Rigid Plastics’
Active Hinge technology. The hot-fill bottles use 40 percent less material and cost 20 percent less than other bottles, Amcor says. The Active Hinge technology uses horizontal hinges for vertical movement and absorb the vacuum as the liquid cools, giving the package high-radial stiffness and top-load strength, the company says.

Charitable packaging
MillerCoors, Chicago, released specially marked packages of Miller High Life and Miller High Life Light for its “Give a Veteran a Piece of the High Life” promotion. For every bottle cap or can tab from the specially marked packages returned to participating retail accounts or via mail by Sept. 30, the company will donate $0.10 to provide “Hife Life” experiences for veterans. The total donation could be up to $1 million.

KEYWORDS: anniversary hennessy oktoberfest

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Sports Drinks
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Pepsi Prebiotic Cola

Pepsi offers limited online release of Prebiotic Cola

Airheads Soda

AIRHEADS enter beverage market

Buffalo Trace Distillery

Buffalo Trace Distillery pays homage to its region’s heritage and history

making connections webinar

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • BEERS_Queers.png

    Miller Lite celebrates LGBTQ+ History Month with ‘Beers and Queer History’

    See More
  • New Hampshire celebrates state history with commemorative bottle

    See More
  • Pressed_BHM_bottles_900.jpg

    Pressed celebrates Black History Month with limited-edition labels

    See More

Related Products

See More Products
  • trends.jpg

    Trends in Beverage Packaging 1st Edition

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing