Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!

Green Mountain Coffee commits nearly $1 million to Fair Trade movement

March 9, 2010

Green Mountain Coffee Roasters (GMCR), Waterbury, Vt., donated a $50,000 grant and its independently run Green Mountain Coffee Roasters Foundation promised a three-year commitment of $925,000 to TransFair USA, Oakland, Calif., to grow the Fair Trade movement and establish hundreds of Fair Trade Towns across the United States by 2013. TransFair is a third-party certifier of Fair Trade products in the United States.

The Fair Trade Towns USA program aims to raise consumer awareness, grow the availability of Fair Trade products and drive sales to help its network of farmers. Thirteen U.S. municipalities have been recognized as Fair Trade Towns and active campaigns to promote the status are taking place in 30 additional towns. The specific criteria to be officially recognized as a Fair Trade Town includes showcasing Fair Trade products available in local stores, an active citizen support network, business engagement and local government support.

GMCR’s funding will allow the U.S. program to develop online collaboration and organizing efforts, create educational outreach materials and events, train leaders and offer a grants program to support local organizing efforts.

“For many years, GMCR has supported the Fair Trade movement because we believe that our highest quality coffees come from coffee-growing communities with a healthy quality of life,” said Bob Stiller, founder and chairman of GMCR and president of the Green Mountain Coffee Roasters Foundation. “By choosing Fair Trade coffee – and now 72 other Fair Trade products – consumers can help support sustainable development and community empowerment for farming and artisan communities around the globe. We believe Fair Trade Towns USA can be an effective model for educating consumers on how easy it is to make a positive difference in the world through the products we purchase.”

The Fair Trade Towns USA program unites the Fair Trade Federation, a North American trade association of organizations committed to Fair Trade, and the Fair Trade Resource Network, which gathers, develops and disseminates educational resources to people and organizations interested in the movement.
 
For more on Green Mountain Coffee Roasters, read the Beverage Industry cover story on the company, "Green Mountain Coffee Roasters gives a one-two punch."

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
  • Younger generation displays unique habits when it comes to beverage consumption

    Generation Z shakes things up in beverage

    Experts share that Gen Z is changing the standard on what...
    Beverage News
    By: Chloe Alverson
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Sting Energy

PepsiCo, Sting Energy unveil global partnership with Formula 1

PepsiCo + poppi

PepsiCo completes acquisition of poppi

people drinking Wynk

Mindful drinking prompts growth for THC beverages

Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • GMCR Fair Trade Month

    Green Mountain Coffee to celebrate Fair Trade Month

    See More
  • Green Mountain receives FTC clearance to acquire Diedrich Coffee

    See More
  • Starbucks One Tree for Every Bag

    Starbucks distributes 1 million coffee trees to farmers worldwide

    See More

Related Products

See More Products
  • GlobalData_Consumer.jpg

    Energy Drinks Consumption (Volume and Growth) Forecast to 2021 - North America

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing