Xyience, Las Vegas, announced agreements with new distributors for its Xenergy brand, including Hensley in Phoenix; Coca-Cola of Santa Fe in Santa Fe, N.M.; and Anheuser-Busch Distributor Matagrano in San Francisco. The company says the new deals have the potential to add nearly 3,000 new accounts for the brand.
“Selecting Xenergy to be one of our key brands was an easy choice for Hensley,” said Andy McCain, Hensley’s chief financial officer. “First and foremost, its flavor profile is superior, and we know Xenergy will perform well at the retail level. Xyience’s unique branding with the [Ultimate Fighting Championship], coupled with its track record of creating successful retail promotions, will prove to be a winning combination.”