Adina For Life Inc. launched a new beverage line of herbal elixers called Adina Holistics. The drinks are available in five varieties: Honey Eucalyptus, Peach Amalaki, Blackberry Hibiscus, Honey Lemon Aloe and Mango Orange Chamomile. Adina for Life based the line on the ideas of the 5,000-year-old traditional Chinese medicine of Ayurveda. Each variety is based on adaptogenic herbal extracts thought to benefit the body, the company says. A 14-ounce bottle retails for $1.99.
Samuel Adams Longshot Variety Six-Pack
As part of the 2008 Samuel Adams American Homebrew Contest, The Boston Beer Co. released the Samuel Adams LongShot Variety six-pack. Alex Drobshoff’s Traditional Bock won the contest, and his brew joins Mike McDole’s Double IPA and Samuel Adams employee Carissa Sweigart’s Cranberry Wit in the pack. The variety six-pack will include two bottles of each person’s brew. A six-pack retails for $9.99.
Guinness 250 Anniversary Stout
Guinness, from Diageo, introduced Guinness 250 Anniversary Stout, a limited-edition stout. Guinness 250 Anniversary Stout is made using a double brew stream that combines ale and stout malts. It also uses Guinness yeast, roasted barley, and is triple hopped. The stout is a maltier and fizzier version than the original Guinness, the company says. The stout celebrates Arthur Guinness’ signing of a 9,000-year lease in 1759 at St. James’s Gate Brewery in Dublin, the company’s flagship brewery. The product is 5 percent alcohol by volume.
Drenchers Fit ‘N Lean
NBI Juiceworks added Drenchers Fit ‘N Lean Iced Coffee to its line of Fit ‘N Lean blends. The product contains 100 calories, 21 grams of carbohydrates and 5 grams of protein. Each 9.5-ounce bottle features a “Bodyguard” nutritional package, the company’s antioxidant blend, which includes vitamins A and E, zinc, non-fat milk, calcium, magnesium and niacin.
MillerCoors reformulated Miller Chill, now with 100 calories and 4 grams of carbohydrates per 12-ounce bottle. In addition, it changed the packaging to a clear bottle to reflect the light beer inside, the company says. The new bottle is available in six- and 12-packs, as well as slim can 12-packs.
Vitila Brands introduced Tranquila, a line of 2-ounce, non-alcohol “Relaxation Shots” that provide stress relief, the company says. The product is offered in daytime and nighttime formulas, and contains zero calories and zero carbohydrates. Tranquila is available in a Green Tea-Lemon flavor, and both Tranquila Original and Tranquila PM retail for less than $3.
Arizona Organic Iced Tea
Arizona Beverage Co. released a new line of USDA certified organic iced tea. The honey, cane juice, fruit juice and antioxidants are all sourced organically. The Arizona Organic Iced Tea line includes Arizona Green Tea as well as Yumberry Green Tea and Pomegranate Green Tea. The organic teas are available in 20-ounce glass bottles, and contain 50 calories per 2.5-ounce serving. A bottle retails for $1.79.
Beam Global Spirits & Wine Inc. launched Red Stag by Jim Beam, a Kentucky Straight Bourbon Whiskey infused with natural flavors. The corn and oak taste of Red Stag is accented by a hint of black cherry, the company says. The product is 80-proof, and a 750-ml. bottle retails for $17.99. Red Stag also is available in 50-ml. and 1-liter sizes.
Pernod-Ricard USA introduced Beefeater24, a new gin made from 12 botanicals including a blend of teas. Beefeater24 takes its name from the 24-hour steeping process, the company says. The product is a blend of grapefruit, bitter almond, orris root and Seville orange peel. It also includes accents of Japanese sencha tea and Chinese green tea. The product is 45 percent alcohol by volume, and a 750-ml. bottle retails for $28.99.
Hint Inc. unveiled four new flavors to its line of waters. The flavors include Hibiscus Vanilla, Watermelon, Honeydew Hibiscus and Blackberry. All four flavors are all-natural and sugar-free, the company says. The flavors join Mango-Grapefruit, Pomegranate-Tangerine, Lime, Raspberry-Lime, Peppermint, Pear, Tropical Punch, Cucumber and Strawberry Kiwi varieties.
Ooba Hibiscus & Blackberry
Ooba Beverage expanded its line of lightly sweetened sparkling hibiscus beverages to include Ooba Hibiscus & Blackberry, Ooba Hibiscus & Vanilla and Ooba Hibiscus & Pineapple. The three flavors are made from all-natural ingredients such as purified water, hibiscus extract and cane sugar. The flavors are additions to Hibiscus, Hibiscus & Lime and Hibiscus & Orange varieties. A 16-ounce bottle retails for $2.49.
Zun Brain Boosting Energy
Fuzzee Bee Beverage Co. introduced Zun, Brain Boosting Energy. The carbonated energy drink is packaged in a 12-ounce bottle shaped like a rocket. Zun Brain Boosting Energy is a blend of nutraceuticals including coenzyme Q10, ginkgo biloba and choline. The product also carries vitamins B12, B6, C and E, as well as 100-mg. of caffeine. Zun Brain Boosting Energy is designed to fit all convenience store rack and standard auto cup holders, the company says. Weight and Balance and Rock-It Woman flavors will be available by the end of the year. A bottle retails for $2.58.
The Coca-Cola Co. reformulated Fanta Orange with 100 percent natural flavors. The Fanta line also received new packaging that includes illustrations and graphics. Fanta Orange is the first flavor of the Fanta family to have 100 percent natural flavors. Fanta Apple and Fanta Grapefruit will join in the 100 percent natural flavor line by the end of the summer. Fanta Orange is available in 12-ounce cans, 20-ounce bottles, 2-liter bottles and multi-packs.
SOL Elixirs released Solixir sparkling botanical beverages in the United States. Solixir is a blend of sparkling spring water, fruit juice and more than 1,700 mg. of standardized natural botanicals in each can, the company says. The product is available in Blackberry Chamomile, Orange Mate and Pomegranate Ginger flavors. A 12-ounce can retails for $1.99.
Hennessy Cognac launched Hennessy Black in 10 markets throughout the United States, including Arizona, Georgia, Illinois, Louisiana, New York City, Ohio, Washington, D.C., and Massachusetts. Packaged in a black bottle, Hennessy Black is a blend of 35 to 45 pale and gold colored eaux-de-vie selected for their floral characteristics, the company says. The product is aged for at least five years in French oak barrels previously used by Hennessy. One-liter bottles are available in select markets, and a 750-ml. size will be available in all markets in September.
Pre Probiotic Enhancer
PRE Beverage Co. launched PRE Probiotic Enhancer, a juice drink enhanced with a prebiotic blend developed by Jarrow Formulas. PRE is available in Pomegranate Yumberry, Peach Mango, Pomegranate Blueberry and Pomegranate White Tea varieties. A 16.9-ounce bottle of PRE carries 3.5 grams of prebiotics and is sweetened with stevia and organic cane sugar. The original flavors of PRE are Pomegranate Blueberry, Acai Acerola and Passion Orange Guava.
Skylarhaley reintroduced Achievone, a high-protein beverage with new packaging, graphics and flavors. The packaging on the 8.25-ounce Tetra Pak Prisma carton graphics are similar to the previous glass bottles, the company says. Achievone is available in Cappuccino, Mocha Java, Vanilla Nut, Hazelnut Crème, Vanilla and Chocolate flavors. All varieties contain 80 calories per serving, 15 grams of protein, 18 vitamins and minerals, and 3 grams of sugar. A carton retails for $2.79.
I want to hear from you. Tell me how we can improve.
Beverage Industry’s December issue highlights five beverages brands that are “shooting for the moon” in terms of innovation. Also in this issue, we spotlight the premiumization of the private-label beverage market, the latest trends impacting the use of tea ingredients in beverages, the growth of beverage sales in the eCommerce platform, and much more!