Fruity beer
Anheuser-Busch will release Bud Light Lime nationwide at the end of April. Bud Light Lime or BL Lime, as the beer’s name appears on the bottle, contains lime juice. The company will roll out the beer with a $35 million marketing campaign featuring TV ads and outdoor signs, A-B says. Earlier this year, A-B released Budweiser & Clamato Chelada and Bud Light & Clamato Chelada, which mix the beer with tomato juice.