Beverage News

Honest Tea identifies most honest US consumers

National Honesty Index found Americans were 92 percent honest
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Bethesda, Md.-based Honest Tea, an independent operating unit of The Coca-Cola Co., put consumers’ honesty to the test with experiments in all 50 states and Washington, D.C.


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CytoSport names new chief executive officer

Rob King joins Benicia, Calif.-based company
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CytoSport, Benicia, Calif., announced that its board of directors elected Rob King as chief executive officer of the corporation, effective immediately.


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The Coca-Cola Co. reports Q2, YTD 2013 results

North America market reports growth in sparkling, still beverages, juice drinks
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The Coca-Cola Co., Atlanta, reported its second quarter and year-to-date 2013 results. Globally, the company reported volume growth of 1 percent in the second quarter and 3 percent year-to-date as well as global volume and value share growth in total non-alcohol ready-to-drink (NARTD) beverages as well as in both sparkling and still beverages.


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Glazer's acquires Star Distributors Co.

Acquisition will give company larger presence in Memphis, Tenn.
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Dallas-based Glazer’s Inc. has signed a definitive agreement to acquire the majority control of Memphis, Tenn.-based Star Distributing Co., which distributes wine, spirits and specialty items in Memphis for national companies including Diageo North America, Bacardi U.S.A. Inc., Sazerac Co. Inc., Treasury Wine Estates, Möet Hennessy USA, Brown-Forman Corp., Constellation Brands Inc., Beam Inc., Imperial Brands Inc., Luxco, Freixenet USA, Aveniu Brands, Jordan, and Vineyard Brands.


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PepsiCo taps Yankees players for drink promotions

Second baseman Robinson Cano and relief pitcher David Robertson support Pepsi and Lipton brands
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Purchase, N.Y.-based PepsiCo announced a national partnership with New York Yankees second baseman Robinson Cano. Additionally, the Pepsi Lipton Tea Partnership, a joint venture between PepsiCo and London-based Unilever, paired Yankees relief pitcher David Robertson with its Lipton Iced Tea brand to bring the “wave” back to the baseball stadium.


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Keep America Beautiful, Ad Council launch recycling awareness campaign

Public service ad targets nearly two-thirds of Americans who are not avid recyclers
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The average American produces 4.4 pounds of trash a day, and the United States as a whole produces more than 250 million tons of trash each year, according to the Environmental Protection Agency (EPA).


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American Beverage Association takes proactive approach

ABA’s collaborative efforts address obesity crisis
By Jessica Jacobsen
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In the eight years that Susan Neely has worked for the American Beverage Association (ABA), the president and chief executive officer of the Washington, D.C.-based association has seen manufacturers truly embrace the concept of innovation.


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2013 State of the Industry Report

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Beverage Industry provides an in-depth look at the performances and trends in non-alcohol and alcohol categories in the last year.


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Activate Drinks launches ‘Stop Vitamin Cruelty’ campaign

Company launches Facebook app in connection with campaign
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Los Angeles-based Activate Drinks, maker of nutrient-enhanced waters utilizing twist cap technology, kicked off its “Stop Vitamin Cruelty” summer advertising campaign, which highlights the company’s core message of vitamin efficacy.


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Coca-Cola, World Wildlife Fund expand partnership

Companies set new environmental goals
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The Coca-Cola Co., Atlanta, and World Wildlife Fund (WWF), Washington, D.C., announced new global environmental goals and an expanded global partnership to advance The Coca-Cola Co.’s sustainability stewardship.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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