Atlanta-based The Coca-Cola Co. released its fourth quarter and full-year 2014 results. It reported that global sparkling beverage volume grew 1 percent in both the quarter and full year driven by growth from the Coca-Cola, Sprite and Fanta brands. Coca-Cola brand volume was up 1 percent in the quarter and grew slightly for the full year, rounding to even.
The readers of Beverage Industry see a future for liquid concentrates in the alcohol market. In the magazine’s Readers’ Choice New Product of the Year poll for 2014, Seismix LLC’s ZMix instant cocktail mixes captured the title of Favorite New Product of 2014 by garnering 40 percent of votes.
A recent IWSR survey commissioned by international wine and spirits exhibition Vinexpo has found that the United States is driving global wine consumption as the alcohol category’s largest wine market.
The Nightclub & Bar Show (NCB) will celebrate its 30th anniversary this year. The event will take place March 30-April 1 at the Las Vegas Convention Center in Las Vegas. An estimated 39,000 industry professionals will be in attendance.
Manufacturers and suppliers to the craft brewing industry are heading to Portland, Ore., for the 32nd Craft Brewers Conference & BrewExpo America (CBC). Taking place April 14-17 at the Oregon Convention Center, the annual event is hosted by the Brewers Association, Boulder, Colo., and will welcome an estimated 11,000 attendees.
38 companies create first-ever crowdfunded Super Bowl commercial
January 28, 2015
In a fiscally conservative approach to Super Bowl XLIX advertising, Newcastle Brown Ale, a beer brand of Heineken USA, White Plains, N.Y., suggested to other brands that they all join forces for a collaborative Super Bowl ad. The result is the world’s first crowdfunded Super Bowl ad.