Beverage News

Seattle’s Best selects six finalists in Red Cup Showdown

August 21, 2012

Seattle’s Best Coffee, a subsidiary of Seattle-based Starbucks Coffee Co., and TV chef Jeff Mauro searched the United States for this year’s most imaginative new coffee drink and have narrowed it down to six finalists. The duo’s contest, the Red Cup Showdown, now is calling on American Facebook users to vote by Aug. 22 for this year’s winner.


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BodyArmor adds pro football players to roster

August 21, 2012

BodyArmor SuperDrink, a brand of Los Angeles-based BodyArmor Nutrition LLC, announced that professional football players Jason Pierre-Paul of the New York Giants and LeSean McCoy of the Philadelphia Eagles have joined the company as partners and investors. The announcement comes a week after New England Patriots tight-end Rob Gronkowski joined as a partner of the SuperDrink brand. 


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Honest Tea releases results of national social experiment

August 21, 2012

Honest Tea, Bethesda, Md., released the results of its first National Honesty Index social experiment.


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Ole Smoky Moonshine debuts national TV campaign

August 14, 2012

Gatlinburg, Tenn.-based Ole Smoky Moonshine launched its first national TV ad campaign with the Discovery Channel. Focusing on the network’s series “Moonshiners,” ad spots for Ole Smoky also will appear on “American Chopper” and during the network’s “Shark Week” programming.


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Celestial Seasonings rides for cancer

August 14, 2012

Celestial Seasonings, a subsidiary of Melville, N.Y.-based The Hain Celestial Group Inc., hosted its second annual B Strong Ride cycling event  Aug. 11 to raise money for local and national cancer organizations.


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Coca-Cola donates to USO, healthy lifestyle programs

August 14, 2012

As part of its second-quarter grants, the philanthropic arm of Atlanta-based The Coca-Cola Co., The Coca-Cola Foundation, awarded $1.25 million to the United Services Organization’s (USO) Operation Enduring Care program.


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Brewers Association reports mid-year growth for U.S. craft brewers

August 7, 2012

The Brewers Association, Boulder, Colo., released mid-year numbers for America’s small and independent craft brewers. Dollar sales were up 14 percent in the first half of 2012, and volume increased 12 percent during that same time period, the association said.


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Starbucks beverages to be available in Crumbs Bake Shop stores

August 7, 2012

Seattle-based Starbucks Coffee Co. announced a new partnership with New York-based cupcake retailer Crumbs Bake Shop Inc. to bring Starbucks’ brewed coffees, teas and espresso-based beverages to all Crumbs locations.


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Coke Zero partners with football player for charity

August 7, 2012

In collaboration with the 2012 football season, Atlanta-based The Coca-Cola Co.’s Coke Zero brand partnered with former Pittsburgh football player Jerome Bettis, also known as “The Bus,” to support the annual Jerome Bettis Asthma and Sports Camp.


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AB InBev reports Q2 revenue growth

July 31, 2012

Brussels-based AB InBev released its second quarter and first half results, which included an increase in revenue and a marginal decrease in volume for the quarter.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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