Pop-up grove a part of The Life Deliziosa campaign
August 25, 2015
Sanpellegrino Sparkling Fruit Beverages, a brand of Stamford, Conn.-based Nestle Waters North America, will bring its The Life Deliziosa campaign to life by through a pop-up citrus grove in the heart of New York City. The event will transport guests to the sunny Italian coast as they walk through groves of citrus trees while sipping on Sanpellegrino Sparkling Fruit Beverages, the company says.
Research and Markets releases U.S. Soft Drinks Review
August 21, 2015
Research and Markets, Dublin, announced the addition of Canadean Ltd's new report "United States of America Soft Drinks Review 2014" to its offering. The report provides a comprehensive overview of soft drinks markets with forecasts to 2017, the company says.
New investments offer growth opportunities for juice brand
August 19, 2015
Suja Life LLC, San Diego, announced an investment and distribution partnership with Atlanta-based The Coca Cola Co. The Coca-Cola Co.'s minority investment will increase the availability of Suja, moving the juice brand closer to achieving its mission of democratizing organic, cold-pressured juice, the company says.
Two top-selling flavors now available in organic varieties
August 18, 2015
Inventure Foods Inc., Phoenix, continues to build upon its Jamba At-Home line of smoothie kits with the introduction of USDA certified-organic varieties of its top-selling Strawberries Wild and Razzmatazz flavors, the company says. The organic smoothies will be sold in 8-ounce packages with a suggested retail price of $4.99-$5.99. Each package yields two, 8-ounce smoothies when prepared as directed.
Mix pack designed for consumers seeking interesting, legendary experiences
August 17, 2015
White Plains, N.Y.-based Heineken USA’s Dos Equis brand announced the debut of its limited-edition variety pack: Exploration. The mix pack is designed to appeal to consumers who seek more interesting and legendary experiences, the company says.
$20 million investment equates to 11.7 percent ownership stake for DPS
August 12, 2015
Plano, Texas-based Dr Pepper Snapple Group Inc. (DPS) has reached an agreement to make an equity investment in BA Sports Nutrition LLC, owner of BodyArmor SuperDrink, a line of premium sports drinks. The $20 million investment gives DPS an 11.7 percent ownership position in BA Sports Nutrition.