Beverage News

IRI identifies new demographic segmentations

New cohorts analyze consumers by healthy behaviors, age

Chicago-based Information Resources Inc. (IRI) released two new major demographic segmentations to help consumer packaged goods (CPG) manufacturers and retailers better understand consumers. The NutriLink segmentation classifies U.S. consumers into six groups based on their behavior and attitudes toward health, diet and nutrition, as well as their demographics, while the SilverLink segmentation specifically analyzes U.S. adults aged 50 and older based on demographics; attitudes toward aging, health and wellness; shopping behavior; and lifestyle habits.


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Domestic wines dominate category on-premise

Technomic’s 2013 BarTAB Report shows growth in domestic table wines at restaurants, bars

Domestic table wines dominate the wine scene in restaurants, bars and other on-premise locations, according to Technomic's 2013 BarTAB Report.


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Newcastle uses ‘Cabvertising’ to market new beer

Marketing campaign supports new limited-edition Newcastle Cabbie Black Ale

Adding to its popular “No Bollocks” marketing campaign, Heineken USA’s Newcastle brand took the idea of advertising on cabs to a new level in order to promote its new Newcastle Cabbie Black Ale.


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Craft brewers’ economic contribution reached $34 billion in 2012

California, Texas and New York among top-grossing states for craft beer

According to a new analysis by the Brewers Association (BA), small and independent American craft brewers contributed $33.9 billion to the U.S. economy in 2012. This figure is derived from the total impact of beer brewed by craft brewers as it moves through the three-tier system, as well as all non-beer products that brewpub restaurants sell.


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Coca-Cola Americas announces management, organizational changes

CCA President Steve Cahillane steps down

The Coca-Cola Co., Atlanta, announced management and organizational changes related to Coca-Cola Americas in order to accelerate growth. Following the reorganization of the company’s operating structure last year, The Coca-Cola Co. is taking further action to streamline its focus and expedite its refranchising to independent bottling partners.


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Convenience store shopping increases during holiday season

Consumers are more likely to buy a drink at a c-store while holiday shopping

As consumers rush to finish their holiday shopping, they say they will rely more on convenience stores for beverages and snacks, stocking stuffers, party items and cash from ATMs, according to a consumer survey released by the National Association of Convenience Stores (NACS), Alexandria, Va.


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Samuel Adams releases lager infographic

The Boston Beer Co. chart released in celebration of National Lager Day

In celebration of National Lager Day, Dec. 10, Samuel Adams, a brand of Boston-based The Boston Beer Co., released an infographic detailing historical facts compiled by its brewers as well as survey results compiled by Wakefield Research, Arlington, Va.


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Skyy Vodka adds new flavors to Infusions line

Vanilla Bean, Georgia Peach flavored vodkas elevate cocktail occasion

Tapping into some of the latest consumer trends toward natural, infused products, Skyy Vodka added two new flavors to its line of Infusions flavored vodkas.


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Lagers lead with beer drinkers, according to Anheuser-Busch survey

St. Louis-based company toasts National Lager Day

This National Lager Day, Dec. 10, St. Louis-based Anheuser-Busch will raise a toast to the popular beer style — and with good reason. A new survey conducted by the brewer and KRC Research found that many adults still say that lager is their favorite type of beer, despite the ever-increasing interest in different styles of beers and brewing.


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Budweiser commissions art to commemorate 2014 FIFA World Cup Brazil

Real-time artwork represents all competing countries, quest for victory

To celebrate the 2014 FIFA World Cup Brazil, the event’s official beer sponsor, St. Louis-based Anheuser-Busch’s Budweiser brand, partnered with performance painter David Garibaldi to create a commemorative, one-of-a-kind work of art.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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