Campbell’s V8 Vegetable and Fruit Juices claims 59 percent of votes
April 20, 2015
In line with consumers’ interest with health and wellness products as well as vegetable flavors, Camden, N.J.-based Campbell Soup Co. introduced in January its new line of V8 Vegetable and Fruit Juice beverages. This month, Beverage Industry readers have shown that they agree that this new product release was on point by voting the product line Beverage Industry’s Readers’ Choice New Product of the Month for March.
The Brewers Association, Boulder, Colo., released its annual list of the Top 50 craft and overall brewing companies in the United States based on beer sales volume. Of the top 50 overall brewing companies, 42 were craft brewing companies.
Event adds session about foodborne disease outbreaks
April 15, 2015
The 2015 Food Safety Summit, which will take place April 28-30 in Baltimore, will continue its goal of “Providing Solutions for Today and Planning for Tomorrow” with focused sessions on the Food Safety Modernization Act (FSMA) updates, a full-day forum on integrating the nation’s food safety system, a session on the 2014 foodborne outbreak and much more.
The Coca-Cola Co., PepsiCo, Mike's Hard Lemonade representatives among keynote speakers
April 15, 2015
The Beverage Forum, the only global all-beverage executive conference presented by Beverage Marketing Corporation, New York, and Beverage Industry, a publication of Troy, Mich.-based BNP Media, will celebrate its 22nd year April 21-22 at The Drake Hotel, Chicago.
Personalized packaging to include four times as many names as last year
April 14, 2015
Atlanta-based TheCoca-Cola Co. is bringing back its Share a Coke campaign this summer following a successful run last year. Beginning this week, the company will once again swap out its iconic logo on 20-ounce bottles of Coca-Cola, Diet Cokeand Coca-Cola Zerofor 1,000 of the most popular names in the country, quadrupling the number of names featured in 2014, the company says.
Kalaheo, Hawaii-based KonaRed Corp. reported an 80 percent increase in consumer product sales plus delivery revenues to nearly $1.1 million for 2014, compared with nearly $605,000 the previous year. Net sales for the company, which includes consumer product sales, delivery fees and raw material ingredient sales, increased 39 percent to nearly $1.3 million, compared with nearly $906 million in 2013.
Blue Moon Brewing Co., a Golden, Colo.-based operating unit of MillerCoor’s Tenth and Blake Brewing Co., is celebrating its 20th anniversary with the planning of a new brewery that is scheduled to open in 2016.
Mountain Dew, Aquafina lead sports-marketing initiatives
April 13, 2015
Purchase, N.Y.-based PepsiCo Inc. announced a new multiyear marketing partnership with the National Basketball Association (NBA), New York, to be the official marketing partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA Development League (NBA D-League) and USA Basketball beginning next season.
Hard cider brand encourages consumers to drink over ice
April 7, 2015
Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, is gearing up to hit the refresh button on summer from May through August with a fully integrated 360-degree program that invites shoppers to experience Strongbow at its “bestest” when it is served over ice.