Beverage News

Bon Affair wine spritzers plan for national expansion

“Shark Tank” entrepreneur Mark Cuban invested in the low-calorie wine

San Diego-based Bon Affair announced the official launch of its Bon Affair low-calorie wine spritzers made only with California wine, purified sparkling water, electrolytes and grape seed extract.


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Corona Extra announces ‘Fill Your Summer’ campaign

Marketing initiative marks beer brand’s first bilingual, multicultural summer campaign

Corona Extra, brewed, marketed and supplied by Constellation Brands' Beer Division in the United States, kicked off its first-ever bilingual and multicultural summer campaign on May 6 with the launch of “Fill Your Summer.” The 360-degree marketing initiative aims to solidify the brand’s place as the go-to beer for summer by focusing on a single idea that is relevant to both Hispanic and general market consumers: the idea that Corona turns an ordinary summer moment into something extra, according to the brand.


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PepsiCo launches customizable fountain machines

Pepsi Spire offers more than 1,000 beverage variations

Purchase, N.Y.-based PepsiCo Inc. launched a new portfolio of Pepsi Spire fountain beverage dispensers that allow consumers to craft more than 1,000 customized beverages with the touch of a button.


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2014 Craft Brewers Conference continues growth

Suppliers showcase ingredients, equipment for craft brewers

Last month, Denver hosted the 31st annual Craft Brewers Conference (CBC) & BrewExpo America, presented by the Brewers Association, Boulder, Colo.


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Coca-Cola introduces 3 countertop Freestyle machines

New equipment expands number of locations suited for the fountain technology

Atlanta-based The Coca-Cola Co. added three new models to its Coca-Cola Freestyle fountain equipment portfolio to help expand the number of locations suited for the technology, the company says. Like the full-size Freestyle machines, the new countertop units offer multiple beverage choices, including low- and zero-calorie options, and an interactive touchscreen experience but in a smaller unit size. The new Coca-Cola Freestyle countertop dispensers will be piloted by the end of the year, the company says.


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Heineken unveils ‘Open Your Summer’ promotion

Beer brand launches 6 limited-edition, city-themed labels

White Plains, N.Y.-based Heineken USA unveiled the details of its “Open Your Summer” program, which is designed to reward consumers and build on the excitement of summer’s celebrations.


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Bacardi Ltd. appoints interim CEO

Michael J. Dolan to take on CEO duties in Bermuda, following immigration approval

The board of directors of Hamilton, Bermuda-based Bacardi Ltd. announced the appointment of Michael J. Dolan as interim chief executive officer, effective immediately. Dolan has been a member of the board of Bacardi Ltd. since 2009.


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More Americans choosing foods, beverages based on healthfulness

Survey shows fewer than 1 in 4 have “emotional” conversations about food

The number of Americans who consider healthfulness when purchasing their food and beverages has shown a significant uptick in the past two years, according to the Washington, D.C.-based International Food Information Council (IFIC) Foundation’s 2014 Food and Health Survey. The survey also evaluated the “emotional” conversations consumers have about food, finding that fewer than one in four have these conversations.


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Cheribundi 7-Day Challenge raises awareness about tart cherry benefits

Tart cherry juice offers anti-inflammatory, sleep aid benefits

Geneva, N.Y.-based Cheribundi Inc. launched the Cheribundi 7-Day Challenge, which encourages consumers to drink tart cherry juice for seven consecutive days to experience the benefits of tart cherries.


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Bacardi announces digital content series

Hip-hop artist Wale teams with rum brand

Bacardí, the namesake brand within Coral Gables, Fla.-based  Bacardi U.S.A. Inc.’s portfolio, launched Bacardí Loud & Untameable, a digital content series that showcases collaborations between popular modern artists and a Cuban-inspired ensemble band in all-out, anything-goes studio sessions streamed on the brand's custom Pandora station, www.pandora.com/bacardi.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

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