Acquisition will give company larger presence in Memphis, Tenn.
July 15, 2013
Dallas-based Glazer’s Inc. has signed a definitive agreement to acquire the majority control of Memphis, Tenn.-based Star Distributing Co., which distributes wine, spirits and specialty items in Memphis for national companies including Diageo North America, Bacardi U.S.A. Inc., Sazerac Co. Inc., Treasury Wine Estates, Möet Hennessy USA, Brown-Forman Corp., Constellation Brands Inc., Beam Inc., Imperial Brands Inc., Luxco, Freixenet USA, Aveniu Brands, Jordan, and Vineyard Brands.
Second baseman Robinson Cano and relief pitcher David Robertson support Pepsi and Lipton brands
July 15, 2013
Purchase, N.Y.-based PepsiCo announced a national partnership with New York Yankees second baseman Robinson Cano. Additionally, the Pepsi Lipton Tea Partnership, a joint venture between PepsiCo and London-based Unilever, paired Yankees relief pitcher David Robertson with its Lipton Iced Tea brand to bring the “wave” back to the baseball stadium.
Public service ad targets nearly two-thirds of Americans who are not avid recyclers
July 11, 2013
The average American produces 4.4 pounds of trash a day, and the United States as a whole produces more than 250 million tons of trash each year, according to the Environmental Protection Agency (EPA).
In the eight years that Susan Neely has worked for the American Beverage Association (ABA), the president and chief executive officer of the Washington, D.C.-based association has seen manufacturers truly embrace the concept of innovation.
Company launches Facebook app in connection with campaign
July 9, 2013
Los Angeles-based Activate Drinks, maker of nutrient-enhanced waters utilizing twist cap technology, kicked off its “Stop Vitamin Cruelty” summer advertising campaign, which highlights the company’s core message of vitamin efficacy.
The Coca-Cola Co., Atlanta, and World Wildlife Fund (WWF), Washington, D.C., announced new global environmental goals and an expanded global partnership to advance The Coca-Cola Co.’s sustainability stewardship.
Sunny Delight Beverages Co. (SDBC), Cincinnati, released its fifth annual sustainability report, which showcases the company’s progress toward its sustainability goals. During 2012, SDBC completed an $85 million state-of-the-art reinvention project aimed at improving every SDBC plant and product, enabling it to realize the efficiency, sustainability and economic benefits of its largest initiative ever, it says.
Glazer’s Inc., Dallas, consolidated its fine wine divisions under the new name of D&E Fine Wine Group. Previously known by several different names including Domaines & Estates, Family & Estates, In Vie, and 55 Degrees, the company is unifying these brands to build a new identity, it says. In addition, Glazer’s designed a new logo to portray the fine wine group’s new image, it notes.
Campaign gives fans the chance to star in ‘super fan’ video
July 3, 2013
Purchase, N.Y.-based PepsiCo’s Pepsi brand is calling on its fans to “Dance for a Chance” to win exclusive prizes and opportunities as part of the brand’s Iconic Summer promotion. Starting July 4, fans who submit a 10-second dance video clip themed after Pepsi's latest TV commercial, “Mirrors,” featuring R&B artist Beyoncé, may be eligible to win the chance to appear in a unique "super fan" music video choreographed by Beyoncé's choreographer, Chris Grant.