Company partners with music artist Kelly Clarkson for special promotion, concert
September 16, 2013
This October, Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) will celebrate Fair Trade Month with its “Great Coffee, Good Vibes, Choose Fair Trade” integrated awareness campaign. In partnership with music artist Kelly Clarkson, the campaign aims to educate and encourage consumers to purchase Fair Trade Certified products.
Electrolyte Hydration Drink Mix and Protein Recovery Drink Mix offer athletes more options
September 12, 2013
Clif Shot, a brand of Emeryville, Calif.-based Clif Bar & Co., launched two new sports performance drinks: Clif Shot Electrolyte Hydration Drink Mix and Clif Shot Protein Recovery Drink Mix. The introduction of these new products expands the Clif Shot portfolio to provide athletes options for hydration during activity as well as fast-absorbing protein to aid in post-activity recovery, the company says.
Michelle Obama, beverage-makers join PHA to support cause
September 12, 2013
First lady Michelle Obama and actress, director and producer Eva Longoria joined Washington, D.C.-based Partnership for a Healthier America (PHA), of which Obama is honorary chair, to launch an initiative that encourages everyone to drink more water.
Taking into account outside elements like economic challenges, environmental hurdles and trepidatious consumers, consumer packaged goods (CPG) manufacturers have a number of things to consider when it comes to developing new products.
Gevalia, a brand of Northfield, Ill.-based Kraft Foods Group Inc., announced the introduction of its single-serve, café-style coffee beverages for use in the Keurig K-Cup brewer, a product of Green Mountain Coffee Roasters, Waterbury, Vt.
Marketing effort to celebrate fan enthusiasm, connect fans with the game all season long
September 9, 2013
Purchase, N.Y.-based PepsiCo’s Pepsi brand is kicking off the 2013 NFL season by celebrating the passion and excitement that fans everywhere have for the game of football with the launch of a multi-faceted brand campaign titled "Are You Fan Enough?" Pepsi will enhance the fan experience throughout the season by bringing them closer to the teams, players and ultimately the game, according to the brand.