PepsiCo, Purchase, N.Y., announced that Pepsi Next, a cola with 60 percent less sugar than Pepsi-Cola, will launch nationwide March 26. The cola’s launch is intended to meet the needs of a segment of consumers who are resistant to full-calorie and diet soft drink offerings, the company said.
To help fans plan their get-togethers for this month’s National Collegiate Athletic Association’s March Madness, Minneapolis-based Betty Crocker partnered with actor and TV personality Mario Lopez to create 16 beer-infused party food ideas for its second annual “Betty Bracket” recipe showdown.
Jamba Juice, Emeryville, Calif., announced the launch of its new juice blends platform. Three new juice blend beverages will be available March 13 in more than 700 stores. The platform was designed to complement Jamba Juice’s existing fresh-squeezed carrot, orange and wheatgrass juice offerings.
Seattle-based Starbucks Coffee Co. is encouraging consumers to discover new espresso favorites. From March 8 to 14, Starbucks will feature a limited-time beverage offer that allows consumers to buy any espresso beverage before 11 a.m., bring back their receipt after 2 p.m. the same day and purchase any hot or iced espresso beverage for half price.
Bacardi announced U.S. bartender Shingo Gokan was named the winner of its second annual Global Legacy Cocktail Competition. Gokan of New York City won with his drink “Speak Low,” which was inspired by his grandmother’s Japanese tea ceremony.
Skinnygirl Cocktails, a brand of Deerfield, Ill.-based Beam Inc., announced new additions to its line of low-calorie cocktails that will be available in May. Joining Skinnygirl Margarita, Sangria and White Cranberry Cosmo, the brand introduced Skinnygirl Pina Colada, Skinnygirl Vodka with Natural Flavors and Skinnygirl, The Wine Collection.
The Canadian Beverage Association, Encorp Pacific-Canada, Nestlé Waters Canada and the city of Richmond, British Columbia, announced that their recent Go Recycle! pilot public spaces recycling program resulted in a 27 percent reduction of beverage containers found in the waste stream.
Sprite, a brand of The Coca-Cola Co., Atlanta, launched a search for undiscovered and “uncontainable” basketball players from around the world. Twenty-four amateur players will be chosen to represent either Team Sudden or Team Intense in the Sprite Uncontainable Game at the 2013 NBA All-Star game in Houston.
Kraft Foods Inc., Northfield, Ill., reported strong fourth quarter and full year 2011 results, driven by revenue growth, effective cost management and focused investments in the company’s iconic brands, the company said. However, the company’s net revenues for U.S. beverages were $725 million in the fourth quarter, down 3.2 percent. For the full year, U.S. beverages net revenue was $3 billion, a 6.4 percent decrease.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!