Beverage News

42Below partners with media outlet to launch web series

Bacardi U.S.A. product 42Below vodka, Coral Gables, Fla., has partnered with Vice, a media outlet, to debut “League of Two,” a new web series that explores the nature of creative
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Odwalla continues support of reconstruction in Haiti

Odwalla, a wholly owned subsidiary of The Coca-Cola Co., Atlanta, announced that it will donate $0.10 from each bottle of its Mango Tango smoothie to the Haiti Hope Project. The
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Seattle's Best debuts integrated advertising campaign

Seattle’s Best Coffee, a wholly owned subsidiary of Starbucks Corp., Seattle, launched its first-ever integrated, multi-channel advertising campaign and debuted the brand’s “Anywhere Great Coffee is Needed” strategy. The first
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Sara Lee launches sustainable coffee plan

Sara Lee Corp., Utrecht, The Netherlands, announced a new five-year initiative to boost its sustainable commodity program for coffee. The company has pledged to more than triple its purchase of
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Pepsi to sponsor Fox's 'X Factor'

PepsiCo, Purchase, N.Y., announced that Pepsi will be the exclusive beverage sponsor of “The X Factor,” the upcoming Fox Broadcasting Co., Syco Television and FremantleMedia North America talent competition series.
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Brewers Association revises 'craft brewer' definition

The Brewers Association, Boulder, Colo., announced its board of directors voted to change its definition of “craft brewer.” The term “craft brewer” now includes any independent brewery that produces up
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Dunkin' Donuts coffee campaign celebrates fans' passion

Dunkin’ Donuts, Canton, Mass., launched a new multi-million dollar integrated advertising and marketing campaign that celebrates its consumers’ dedication and passion for its coffee.The campaign features “everyday Joes” and is
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Coca-Cola Enterprises shows solid 2010 growth

Coca-Cola Enterprises (CCE), Atlanta, said it expects to achieve 2011 comparable and currency neutral earnings per diluted common share growth in a range of 10 to 12 percent. The company
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Green Mountain completes Van Houtte acquisition

Green Mountain Coffee Roasters Inc. (GMCR), Waterbury, Vt., announced that it has successfully completed its acquisition of Van Houtte, or LJVH Holdings Inc., for an aggregate cash purchase price of
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Beam Global donates meals to military families

Beam Global Spirits & Wine Inc., Deerfield, Ill., made donations of 1,000 meals to military families at Fort Hood, Texas; Fort Campbell, Ky.; and Naval Station Great Lakes, located near
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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