Beverage News

Small Brewers Caucus established in U.S. Senate

The Brewers Association, Boulder, Colo., announced the formation of the Senate Small Brewers Caucus by Sen. Max Baucus (D-Mont.) and Sen. Mike Crapo (R-Idaho). The senators sent a letter to colleagues sharing, “In recent years, the more than 1,700 craft brewers all across America have met growing consumer demand for their products by brewing flavorful and innovative beers, which they encourage Americans to enjoy in a responsible manner. 


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Radio host Limbaugh launches RTD tea line

Radio host Rush Limbaugh introduced the Two If By Tea line of ready-to-drink iced teas. The line includes Regular, Raspberry, Diet Original and Diet Raspberry flavors and has been in the works for one year by Limbaugh, his wife, Kathryn, and a small development team. The Two if By Tea name is a twist on the Henry Wadsworth Longfellow poem, “Paul Revere’s Ride,” that features the line “one if by land, and two if by sea.” 


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Budweiser raises the flag

Today, Flag Day, the men and women of Budweiser will take to bars and restaurants around the country to raise awareness for the Folds of Honor Foundation (FHF). FHF, an organization that provides post-secondary educational scholarships for families of U.S. military personnel killed or disabled while serving their country, is working with Budweiser to raise money for its scholarship program. 


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Old Orchard brings Tart Cherry to market

Old Orchard Brands, Sparta, Mich., announced a new line of premium juice made from pure tart cherry juice called Very Cherre. The 100 percent juice comes in multi-serve 64-ounce bottles and is available at select grocery and supermarket stores this month with national distribution expected mid-summer. Suggested retail price is $4.99 a bottle.


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Pucker partners with reality star to play matchmaker

Patti Stanger, star of Bravo's "Millionaire Matchmaker" is partnering with Pucker Vodka for its "Break Up and Match Up" program. Beginning in June, Stanger will use her unique talent to pair fun and flirty flavored-vodka drinkers' personalities with equally spirited cocktails made from Pucker Vodka, a brand of Deerfield-based Beam Global Spirits & Wine.


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Coca-Cola ad invites soccer fans to come together

The Coca-Cola Co., Atlanta, debuted a new commercial for its signature Coca-Cola brand that inspires rivals to come together

During the broadcast of the 2011 Confederation of North, Central American and Caribbean Association Football (CONCACAF) Gold Cup on Univision, the commercial, entitled “Buscando Coca-Cola” (“Searching for Coca-Cola”), showcases the unifying power of Coca-Cola through the eyes of a man desperately seeking a supply of Coke before the start of a soccer match, the company says.


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Beverages and a game

Consumers can “Play It Smooth” with the new Keystone Light packaging that transforms into a game of “Canhole.” Keystone Light provides additional value to the consumer as 18-, 24- and 30-pack “stones” easily transform into a game of “bags” via perforated circles that can be removed for play, the companies say.
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PepsiCo donates $500,000 toward tornado relief efforts

The PepsiCo Foundation, Purchase, N.Y., committed $500,000 to non-profit partners leading relief and recovery efforts in Missouri as a result of tornados and severe weather. The contribution is in addition to the Foundation’s $125,000 commitment to areas of the Southern United States affected by recent storms, the company said.
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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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