The Brewers Association (BA), Boulder, Colo., released its 2013 Beer Style Guidelines. This year’s edition defines two new beer styles and includes updated descriptive text for virtually all of the 142 included beer styles, BA says. The collaborative effort behind the 2013 version incorporates more than 100 suggestions from U.S. and international beer judges and experts, brewers and beer lovers, it adds.
Limited-edition bottle features artwork of Eric Bowman
March 1, 2013
Woodford Reserve, the “Official Bourbon of the Kentucky Derby,” is honoring the annual horse race with the release of its 2013 commemorative bottle. A product of the Woodford Reserve Distillery in Versailles, Ky., this year’s limited-edition Kentucky Derby 139 bottle features the artwork of Oregon-based painter Eric Bowman.
Jägermeister, a brand of Sidney Frank Importing Co. Inc., Rochelle, N.Y., partnered with boxing trainer and former professional boxer Freddie Roach to launch its newest social responsibility campaign and consumer competition, "A Brother in Your Corner.”
Bethesda, Md.-based Honest Tea, an independent operating unit of The Coca-Cola Co., Atlanta, launched a new beverage line called Honest Splash. The 70-calorie juice-based drinks are sweetened only with organic fruit juice and contain between 30 and 31 percent juice, the company says.
Samuel Adams, a brand of The Boston Beer Co., Boston, announced that for the first time it plans to offer Samuel Adams Boston Lager in a can that is designed to closely match the experience of drinking beer from a glass, the company says. The “Sam Can,” which is the result of two years of ergonomic and sensory research and testing, will hit shelves in early summer 2013, just in time for outdoor drinking occasions.
Camden, N.J.-based The Campbell Soup Co. reported a sales increase of 10 percent, with an organic sales increase of 1 percent, reaching $2.3 billion in the second quarter of the 2013 fiscal year. In addition, the company reported a 5 percent increase in adjusted earnings before interest and taxes (EBIT) including its acquisition of Bolthouse Farms.