Lipton Iced Tea, a brand of the Pepsi Lipton Partnership North America joint venture between Unilever Group, London, and PepsiCo, Purchase, N.Y., announced a new nationwide sweepstakes to get consumers on their feet and dancing.
Through new programs, policies and products, The Coca-Cola Co., Atlanta, is reinforcing its efforts to work together with American communities, businesses and government leaders to find meaningful solutions to the complex challenge of obesity, the company says.
Hamilton, Bermuda-based Bacardi Limited acquired St-Germain, the super-premium elderflower liqueur brand previously owned by Cooper Spirits International, New York. Robert Cooper, the creator of St-Germain and president of The Cooper Spirits Co., will continue to support the liqueur label, working hand-in-hand with Bacardi and bartenders around the world to continue to build the brand, the company says.
Dos Equis, a brand of Heineken USA, White Plains, N.Y., is making football and basketball playoff season more “interesting” this year with the launch of its Game Changer marketing initiative. Running through March, Game Changer encourages consumers of legal drinking age to use Dos Equis Lager and Dos Equis Ambar to enhance their in-home and on-premise sports viewing experiences, the company says.
Sacramento Coca-Cola Bottling Co. announced that it has been acquired by The Coca-Cola Co., Atlanta. Sacramento Coca-Cola Bottling is the sixth-largest independent Coca-Cola bottler in the United States, with territories in northern California, it says.
During the 52 weeks ending Nov. 10, 2012, the sparkling wine category increased 4.6 percent in dollar sales, said Danny Brager, vice president of beverage and alcohol for Chicago-based market research firm Nielsen, in a Dec. 31 blog post.
Seattle-based Starbucks Coffee Co. announced the formal closure of its acquisition of Atlanta-based Teavana Holdings Inc. on Dec. 31, 2012, making the brand a wholly owned subsidiary of Starbucks and the newest member of its emerging brands portfolio.
The June 2016 issue of Beverage Industry includes a cover story on Kalil Bottling, as well as articles about premium and specialty teas, the Top 100 Beverage Companies of 2015, and Alacran Tequila. Check it out today!