New Scotch whisky represents brand’s first new luxury blend since 2007
December 18, 2014
Chivas Regal, an import brand of New York-based Pernod Ricard USA, introduced Chivas Regal Extra, the brand’s first new global expression since 2007. Crafted to complement the brand’s collection of premium blended Scotch whiskies, Chivas Regal Extra is a rich-tasting whisky blended for consumers seeking more from their drinking experiences, the brand says.
Changes come as spirits company approaches 80th anniversary
December 15, 2014
Just before its 80th anniversary, the former Heaven Hill Distilleries Inc. unveiled a new corporate name, Heaven Hill Brands, and a new logo that captures the Bardstown, Ky.-based company’s evolution from a leader in American whiskey production to the nation’s sixth-largest distilled spirits supplier, it says.
In the sea of beverages on the retail shelves, consumers definitely have no shortage of options from which to choose. When you take into account the number of new SKUs out there, it can get even more intriguing.
Harris Poll finds that beer is top choice for year-round consumption
December 3, 2014
Although a number of brand owners have been reaching out to consumers to highlight ideal food and beverage pairings with their signature beverage offerings, research suggests that the time of year also can have an impact on what consumers want to drink.
Technomic highlights top beer, wine, spirits brands
November 24, 2014
The night before Thanksgiving tends to be one of the busiest nights for bars and restaurants. This year Chicago-based Technomic Inc. foresees big sales on-premise for some of the fastest-growing beer, wine and spirits brands.
Six premium, luxury tequilas planned for 2014, 2015
November 20, 2014
Norwalk, Conn.-based Diageo North America and New York-based Combs Wine & Spirits, owned by rap artist and entrepreneur Sean “Diddy” Combs, unveiled a newly expanded portfolio of liquors from its Deleón Tequila luxury brand. This month, the duo will launch new Platinum and Reposado variants, and it intends to launch four more tequilas within the next year.