Commemorates the Constitution’s role in the alcohol industry
September 17, 2015
On Sept. 17, America’s beer distributors joined citizens throughout the country in commemorating Constitution Day, which celebrates the formation and signing of the U.S. Constitution on Sept. 17, 1787.
Brand Chorus evaluates Facebook, Twitter, Instagram and YouTube activity of 10 spirits brands
September 16, 2015
While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers.
Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory Inc., announced a new partnership with Snapchat, making it the first whiskey brand to leverage the app for marketing efforts, the company says. Currently active, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the United Sates through the end of October coinciding with existing marketing efforts supporting new Jim Beam Apple, the newest flavored whiskey from the company.
Groupe Geloso was founded in 1960 by Italian immigrant Vincenzo Geloso. He and his sons, Aldo, Antoine and Nicolangelo, rose from humble beginnings importing and crushing grapes to creating a multi-national beverage company that would help define future categories in the alcohol beverage industry.
Denver-based urban winery The Infinite Monkey Theorem (TIMT) partnered with Whole Foods Market to roll out its signature, single-serve canned wines nationwide, offering consumers across the country endless opportunities to pick up a four-pack, the company says.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!