Timed with the start of the summer season and warmer weather, Deerfield, Ill.-based Beam Suntory Inc.’s Sauza brand added a new Watermelon flavor to its lineup of ready-to-drink Sparkling Margaritas, which made their debut last spring.
Puerto Rican rum distillery recycles 4 million pounds of material a year
May 6, 2014
Hamilton, Bermuda-based Bacardi Ltd. understands how crucial recycling is on the island home of the world’s largest rum distillery, which is based in Catano, Puerto Rico. Every year the Bacardi rum facility recycles more than 4 million pounds of material.
National initiative spreads message through 15,000 retail stores
May 6, 2014
New York-based Pernod Ricard USA and Miami-based Southern Wine & Spirits of America Inc. (Southern) announced a national effort to promote retailer engagement with The Foundation for Advancing Alcohol Responsibility (FAAR), a national nonprofit funded by distillers aimed at reducing drunk driving and underage drinking.
New creative challenges consumers to think differently about tequila
May 2, 2014
Deerfield, Ill.-based Beam Suntory Inc.’s Sauza 901 Tequila introduced its first digital media campaign featuring Founder and Co-owner Justin Timberlake, designed to motivate millennial consumers of legal drinking age to rethink the definition of premium tequila. The “Premium Remastered” year-long campaign shows how a pursuit of perfection doesn’t have to be pretentious and exclusive, but, like the brand’s founder, it instead can be approachable and entertaining, the brand explains.
Charred moonshine available for limited time this spring
April 29, 2014
Ole Smoky Tennessee Moonshine, Gatlinburg, Tenn., is throwing its hat into the premium spirits market with the debut of its first barrel-aged premium product: Ole Smoky Charred Moonshine. The initial batch will be available in a limited release nationwide this spring, with only 3,500 cases spread out across 49 states and the rest available exclusively at the Ole Smoky distillery, known as “The Holler.”