Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory Inc., announced a new partnership with Snapchat, making it the first whiskey brand to leverage the app for marketing efforts, the company says. Currently active, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the United Sates through the end of October coinciding with existing marketing efforts supporting new Jim Beam Apple, the newest flavored whiskey from the company.
Groupe Geloso was founded in 1960 by Italian immigrant Vincenzo Geloso. He and his sons, Aldo, Antoine and Nicolangelo, rose from humble beginnings importing and crushing grapes to creating a multi-national beverage company that would help define future categories in the alcohol beverage industry.
Denver-based urban winery The Infinite Monkey Theorem (TIMT) partnered with Whole Foods Market to roll out its signature, single-serve canned wines nationwide, offering consumers across the country endless opportunities to pick up a four-pack, the company says.
Dry Fly Distilling, an American-made, small-batch distiller of vodka, gin and whiskies, is launching O’Danagher’s Single Barrel Whiskey, a ‘Hibernian’ Irish style whiskey in collaboration with local whiskey maker Tim Danaher.