Juice & Juice Drinks

Foco distributor appoints new CEO, CMO

Bimbo, D’Amico join Life Up LLC team

Life Up LLC, the Brooklyn, N.Y.-based importer and distributor of Foco coconut water announced the appointment of Donna Bimbo as chief executive officer and Bob D’Amico as chief marketing officer.


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Jamba Juice supports Food Bank For NYC with fundraiser

Consumers who donate $1 to Food Bank For New York City will receive a Jamba Juice coupon book

Jamba Juice stores in all five boroughs of New York City are coming together to support Food Bank of New York City through a consumer donation initiative. The stores owned by Emeryville, Calif.-based parent company Jamba Juice Co. are encouraging consumers to donate $1 to Food Bank For New York City and, in return, will give the consumers a Jamba Juice coupon book with various deals for use with their next Jamba Juice visits. All proceeds collected through June 13 will provide funding for the approximately 400,000 free meals that are distributed by Food Bank each day to New Yorkers in need.


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Zico launches ‘Crack Life Open’ national campaign

Coconut water brand partners with actress Jessica Alba

Zico, a coconut water brand of Atlanta-based The Coca-Cola Co., announced that actress Jessica Alba will serve as brand ambassador for its new “Crack Life Open” national brand campaign. The multimillion-dollar campaign includes Zico print, out-of-home (OOH) and digital advertising across the United States.


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Dunkin’ Donuts partners with Arizona Beverages for Arnold Palmer Coolatta

Summer menu also brings back Oreo Coolatta

Canton, Mass.-based Dunkin’ Donuts, part of the Dunkin’ Brands Group Inc. family of companies, has partnered with Arizona Beverages USA LLC, Woodbury, N.Y., and Arnold Palmer Enterprises, Cleveland, to introduce the new Frozen Arnold Palmer Coolatta. The half iced tea, half lemonade frozen beverage will be available at participating Dunkin’ Donuts restaurants nationwide throughout the summer.


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Cheribundi juices now available in Key Food stores

Fruit Refresh Blends also join Quik Chek stores

Cheribundi Inc., Geneva, N.Y., announced that 32-ounces bottles of its same-named Tart Cherry Juice and Tart Cherry Juice Light now are available in the cold box and produce section at Key Food locations in New York, New Jersey and Pennsylvania.


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Frava

Offering a solution for health-conscious consumers seeking an energy boost, CEG Brands LLC developed Frava functional beverages, which combine fruit juices with natural caffeine sourced from green coffee beans.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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