Product hits market in conjunction with new ‘Ghostbusters’ movie
April 26, 2016
Fans of the “Ghostbusters” franchise have one more reason to celebrate this summer as Atlanta-based The Coca-Cola Co.’s Hi-C brand announced release of Hi-C Ecto Cooler, a juice drink for those nostalgic for the 1980s and 1990s, the company says. Hi-C Ecto Cooler will be available for a limited time starting May 30. Its resurgence comes after a 15-year hiatus, as “Ghostbusters” hits theaters July 15.
With more than 77,000 attendees, the 36th annual Natural Products Expo West and Engredea experienced another record-setting year with 6.9 percent growth. Produced by New Hope Network, Boulder, Colo., the 2016 Expo West brought together more than 3,000 exhibiting companies, including more than 600 first-time exhibitors. The show took place March 9-13 at the Anaheim Convention Center in Anaheim, Calif.