Health and wellness, convenience trends drive beverage innovation
December 11, 2015
Creating a new beverage presents myriad challenges. According to Chicago-based Mintel’s Global New Products Database, 3,142 new beverages were released in the United States from January to October 2015.
Innova Market Insights offers 10 trends dominating the market
November 17, 2015
The clean-eating trend has inspired a back-to-basics approach in product development and is an overarching theme in The Netherlands-based Innova Market Insights' Top Ten Trends list for 2016. New global products tracked with an "organic" claim have risen from 6.3 percent in the first half of 2013 to 9.5 percent in the first half of 2015, the market research firm says. A surge in "free from" launches and "flexitarian" options also has been reported. A live webinar at 10 a.m. EDT on Nov. 24 will provide an overview of all the key trends, it adds.
The movement to become closer to one’s food source and consumers craving more healthful food and beverage options have buoyed the growth of the $53.5 billion natural and organic business, according to Rockville, Md.-based Packaged Fact’s July 2014 report titled “Natural and Organic Foods and Beverages in the U.S., 4th Edition.”
There was once a time when marketing was trusted by consumers. However, in the digital age, when information is just a few clicks away, it’s become even more important for brands to be as transparent and honest as possible.