King Juice Company, Inc., Milwaukee, Wisc., proud producer of Calypso-flavored Lemonades, Limeades and Teamonades, has announced a partnership with Lemons of Love (LOL), Des Plaines, Ill., a charity organization that delivers Chemo Care Packages to cancer patients undergoing chemotherapy treatment. LOL was founded by Jill Swanson, a cancer survivor who underwent chemotherapy treatment in 2014. Lemons of Love’s care bags are hand made by volunteer stitchers and contain special products that were essential in Swanson’s healing during her own cancer treatments, the company says.
Feature over 60 functional food, beverage and dietary supplement concepts at IFT 2015
May 26, 2015
Consumer appetite for great-tasting, better-for-you products, is re-framing the types of items that make their way into today’s grocery store shopping cart. DSM Nutritional Products Inc., Parsippany, N.J., is at the forefront of seizing this opportunity by providing custom nutrient-rich, functional solutions that deliver on innovation with a broad appeal to this evolving consumer who is increasingly looking for ‘everyday foods’ for health and wellness, the company says. During IFT, DSM announced that visitors to its booth (2839) will be able to see, taste and touch over 60 product prototypes, which were designed to meet consumer’s evolving preferences.
Coca-Cola brand includes video, social media components
April 27, 2015
Minute Maid, a brand of Atlanta-based The Coca-Cola Co., is using its new marketing campaign to remind parents of all the wonderful things — big and small — that they do to make a positive difference in their children’s lives.
New York-based Vita Coco announced the departure of Jeff B. Popkin, the company's president for the U.S. Popkin joined Vita Coco in September 2011 as vice president of sales and was promoted to president for the US in August 2012.
Jamba Inc., Emeryville, Calif.,is celebrating its 25th anniversary with a special giveaway in appreciation of its fans’ support. Guests who visit Jamba locations across the nation on April 23,between 9 a.m. and 11 a.m. local time will receive a free small made-to-order juice or and smoothie.
New beverages reflect new dietary guidelines for reduced sugar
April 20, 2015
Old Orchard Brands, Sparta, Mich., expanded its Healthy Balance line of reduced-sugar juice drinks to include two new tropical flavors that fit within the U.S. Dietary Guidelines Advisory Committee's dietary recommendation for a massive reduction in daily sugar intake.