More and more companies are embracing corporate social responsibility (CSR) and recognizing the ways in which it resonates with various consumer demographics. CSR initiatives can vary, and many beverage companies have engaged in one program or another. These can include monetary donations based on sales, partnerships and the donation of products or services during times of need.
Just as SKU proliferation has allowed consumers more choices for their food and beverage purchases, the retail channel market has seen its own proliferation of new stores for these products. Natural and organic retailers, also referred by some analysts as fresh format stores, are one channel that has presented competition to traditional supermarket share.
Foodservice chain to offer Super Fruit Punch variety
October 10, 2016
Subway restaurants now offer Honest Kids juice drinks nationwide as part of its Subway Fresh Fit for Kids Meal menu. The USDA-certified organic juice drinks are available in the Super Fruit Punch variety packaged in 6-ounce juice boxes.
Company launches Treo Organic Birch Water Infusion
September 20, 2016
Bob Golden, son of Hyman Golden, one of the three founders of Snapple, has embarked on his own beverage venture. After discovering the benefits of organic birch water during a trip to the Nordic countries of Europe, he developed Treo Organic Birch Water Infusion, a product of Harrison, N.Y.-based Treo Brands.
Wyler’s Light drink mixes unveiled refreshed, redesigned packaging for its family of drink mixes, which now are available in 16 flavors, including Blueberry Lemonade, Cherry Limeade, Peach Iced Tea and Raspberry.