Carbonated Soft Drinks

Diet Coke kicks off new ‘Get A Taste’ marketing campaign

The Coca-Cola Co. brand to launch new TV spot featuring Taylor Swift later this fall
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Since 1982, consumers have been turning to Diet Coke because they love its taste, according to The Coca-Cola Co., Atlanta. To expand on this, the brand is launching a new campaign to show fans what life would be like if it tasted as good as Diet Coke.


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Crowdsourcing gives consumers a voice in development of new beverages

MobCraft Beer, Proper Soda put new products to consumer vote
By Jennifer Haderspeck
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Although the common business adage “The customer is always right” might not apply to all businesses, some beverage brands are collecting consumer insights to help guide their new product development. In fact, one beverage manufacturer exclusively uses consumer feedback to create its products.


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Coca-Cola brings back Surge

Fans advocated for return of citrus-flavored soda
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After a 12-year hiatus, Atlanta-based The Coca-Cola Co. is bringing back its Surge citrus-flavored carbonated soft drink.


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Wholesaler of the Year: The Odom Corp.

Beverage wholesaler credits community connection with success
By Jessica Jacobsen
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With a distribution territory that spans parts of Washington state, Idaho, Oregon and all of Alaska, one might wonder how The Odom Corp., Bellevue, Wash., has excelled throughout the years while dealing with factors like challenging weather climates and a broad territorial footprint.


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Dr Pepper Snapple seeks to acquire Davis Beverage Group, Davis Bottling Co.

Move would nearly double DPS’s company-owned distribution in Pa., add glass package manufacturing capabilities
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Dr Pepper Snapple Group (DPS), Plano, Texas, signed a non-binding letter of intent to acquire the business assets of Davis Beverage Group and Davis Bottling Co. If completed, the acquisition would include most of Davis’ direct-store-delivery territory in Pennsylvania and a portion of its New Jersey territory as well as its production and distribution facilities, delivery vehicles, vending equipment and other assets.


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Coke Zero counts down to football game day

The Coca-Cola Co. brand enters year two of partnership with ESPN’s “College Gameday”
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This football season, Atlanta-based The Coca-Cola Co.’s Coke Zero brand is celebrating the countdown to each week’s game day with a new, fully integrated campaign. The campaign celebrates the countdown culture of stocking up for tailgate party foods, singing fight songs at pep rallies, and making signs to cheer on a favorite team while integrating traditional media, social media engagement and ESPN’s “College GameDay” TV show for a second year.


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Coca-Cola Life makes its US debut

Naturally sweetened carbonated soft drink kicks off in Fresh Market stores
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Coca-Cola Life, a reduced-calorie carbonated soft drink (CSD) sweetened with cane sugar and stevia leaf extract, will arrive in the United States this week, according to an Aug. 22 blog post by The Coca-Cola Co., Atlanta.


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Jones Soda Co. releases PB&J soda

Limited-edition flavor scheduled to launch in U.S. in late August
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Seattle-based Jones Soda Co. released a new limited-edition premium soda flavor: Peanut Butter and Jelly (PB&J).


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Dry Soda launches Summer Discovery Pack

Craft soda brand also plans fall/winter variety pack
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Inspired by the popularity of variety packs in the craft beer segment, Seattle-based Dry Soda Co. launched a Summer Discovery Pack mixed pack of its three best-selling natural soda flavors.


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Mello Yello launches ‘Hand Picked and Refreshed’ antiquing contest

History’s “American Pickers,” Mello Yello give aspiring collectors opportunity to win Ultimate Pickin’ Experience
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This summer, Mello Yello, a brand of Atlanta-based The Coca-Cola Co., is partnering with History’s “American Pickers” TV show in its hunt for handpicked antiques and collectibles and encouraging amateur pickers across the nation to share their own finds.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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