Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., announced that NBA All-Star and Dew front man Russell Westbrook, who signed on with the brand last year, renewed his partnership through the 2018-19 NBA season. Simultaneously, the NBA champion and All-Star point guard Kyrie Irving is joining the DEW lineup, the company says. Westbrook and Irving will partner with the brand to celebrate the lifestyle and culture of the game in unexpected ways, including an exciting and larger-than-life activation around tip off, it adds.
Agenda designed to meet changing consumer, societal needs
October 17, 2016
Purchase, N.Y.-based PepsiCo Inc. announced a global sustainability agenda designed to foster continued business growth in a way that responds to changing consumer and societal needs. The company’s efforts, which focus on creating a healthier relationship between people and food, include specific 2025 goals to continue transforming PepsiCo’s food and beverage portfolios, contribute to a more sustainable global food system and help make local communities more prosperous, it says.
During a first-time visit to St. Louis in late August, my family and I had the opportunity to sample many beverages. We tried Bitt’s Cold Press, a cold-brew coffee that is brewed and bottled at St. Louis-based Arthouse Coffees, cooled off at an old-fashioned soda shop, and attended “beer school.”
Company plans to refranchise Africa division as soon as practical
October 11, 2016
Atlanta-based The Coca-Cola Co. announced its intention to acquire Leuven, Belgium-based Anheuser-Busch InBev’s (AB InBev) stake in Coca-Cola Beverages Africa (CCBA) following the closing of the AB InBev combination with SABMiller.
American gymnasts Laurie Hernandez and Simone Biles might have made the balance beam look easy when they won their silver and bronze medals, respectively, at the 2016 Rio Olympics. However, achieving balance in eating, drinking and activity habits might not be as easy for consumers.
Plano, Texas-based Dr Pepper Snapple Group (DPS) released it second quarter 2016 financial results. For the quarter, reported net sales increased 2 percent based on favorable product and package mix, net price increases and a 1 percent increase in sales volumes, which were partially offset by unfavorable segment mix.
Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., in collaboration with Snow Park Technologies and CA RampWorks, announced the creation of SuperSnake, the ultimate snowboard and skateboard hybrid dream course on snow, the company says.