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In its largest marketing program yet, Atlanta-based The Coca-Cola Co. is inviting the world to celebrate football — commonly referred to as soccer in the United States — as a force for social good. Through its "The World's Cup" campaign, The Coca-Cola Co. will promote participation, empowerment and conversation surrounding the 2014 FIFA World Cup in Brazil with the goal of delivering the most accessible and inclusive international football championship event ever, the company says.
Beginning with their 2014 Opening Homestand on March 29, the Oakland Athletics will introduce Zevia as the first-ever naturally sweetened, zero-calorie carbonated soft drink (CSD) in Major League Baseball. The team’s partnership with the Culver City, Calif.-based beverage company will make Zevia’s Ginger Ale, Cola, Ginger Root Beer, Cream Soda, Black Cherry and Grape CSDs available at concessions throughout O.co Coliseum in branded coolers.
Los Angeles-based Reed’s Inc., the owner of natural beverage brands such as Culture Club Kombucha and Virgil’s Soda, announced the financial results for its fiscal year ending Dec. 31, 2013.
Atlanta-based The Coca-Cola Co. is expanding its “The Ahh Effect” campaign with added features for its second year. The teen-focused effort will build on its history of innovation with several marketing firsts for Coca-Cola in interactive and broadcast media this coming year, the company says.
Atlanta-based The Coca-Cola Co. has joined forces with NBA superstar LeBron James to create a new, limited-edition Sprite flavor. Sprite 6 Mix by LeBron James combines the taste of Sprite with a splash of cherry and orange flavor, the company says. The flavor formulation, packaging graphics and product name for Sprite 6 Mix were co-developed with James to reflect his style and taste preferences, it says.
To build on the policies and programs that Purchase, N.Y.-based PepsiCo already has established in a number of areas including supplier conduct, sustainable agriculture, and environmental health and safety, the company now is rolling out a land policy with zero tolerance for illegal activities in its supply chain and for land displacements of any legitimate land tenure holders.
National Beverage Corp., manufacturer of beverage brands including LaCroix, Everfresh, Shasta and Rip It based in Ft. Lauderdale, Fla., reported financial results for the nine months ending Jan. 25. The winter weather’s impact on production and delivery resulted in performance declines in the term, according to the company’s Chairman and Chief Executive Officer Nick A. Caporella.
Atlanta-based The Coca-Cola Co.’s Diet Coke brand is moving into the frozen beverage segment with its new Diet Coke Frost beverage. The low-calorie, cherry-flavored, frozen carbonated soft drink (CSD) marks the brand’s first foray into the frozen beverage segment in its 31-year history, the company says.
The Coca-Cola Co., Atlanta, released its full-year and fourth quarter 2013 results. Worldwide volume growth of 2 percent for the full year and 1 percent for the fourth quarter were reported.
The Coca-Cola Co., Atlanta, and Green Mountain Coffee Roasters Inc. (GMCR), Waterbury, Vt., have signed a 10-year agreement to collaborate on the development and introduction of The Coca-Cola Co.’s global brand portfolio for use in GMCR’s forthcoming Keurig Cold at-home beverage system. Under the global strategic agreement, GMCR and The Coca-Cola Co. will cooperate to bring the Keurig Cold beverage system to consumers around the world. In an effort to align long-term interests, the companies also entered into a Common Stock Purchase Agreement whereby The Coca-Cola Co. will purchase a minority equity position in GMCR.
Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)
Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.
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