Carbonated Soft Drinks

Loca

June 26, 2013

After launching a line of all-natural, certified organic sodas sweetened with agave nectar in 2001, Oogavé recently introduced a low-calorie line of naturally sweetened sodas called Loca.


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Coca-Cola puts refreshment at your fingertips with ‘The Ahh Effect’

June 14, 2013

The Coca-Cola Co.’s latest digital campaign seeks to entice teens on the platform they know and love best — their cell phones, tablets, computers and other digital devices.


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Natural Jones Soda

June 10, 2013

Jones Soda Co. launched Natural Jones Sodas, which are sweetened with a proprietary blend of pure cane sugar, organic agave syrup and stevia.


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Zevia launches in four-packs

May 15, 2013

Zevia, a zero-calorie soda, released its Cola, Cherry Cola, Cream Soda, Ginger Ale, Ginger Root Beer and Grape varieties in four-packs of 12-ounce glass bottles in the natural channel.


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PepsiCo launches swirled bottle design

May 15, 2013

PepsiCo introduced a new bottle structure and label for its Pepsi, Diet Pepsi, Pepsi Next and Pepsi Max brands.


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Refreshing the carbonated soft drink category

Hard environment presents opportunities for CSDs
April 11, 2013

Within the last five years, global launches of carbonated drinks have grown significantly, according to a December 2012 report by the Netherlands-based Innova Market Insights titled “Carving New Niches for Carbonates.”


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Pepsi Max hosts second Field of Dreams Game

MLB legends, contest winners take the field May 18 in Rochester, N.Y.
April 9, 2013

For the second consecutive year, Pepsi Max, a brand of Purchase, N.Y.-based PepsiCo, will host a gathering of Major League Baseball (MLB) legends at the 2013 Pepsi Max MLB Field of Dreams Game. This year's game will take place May 18 at Frontier Field in Rochester, N.Y., featuring an American League (AL) vs. National League (NL) match-up with MLB legends and the consumer winners from the Pepsi Max MLB Field of Dreams promotion.

 


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Coca-Cola tips off NCAA Men’s Final Four celebrations

April 1, 2013

The Coca-Cola Co., Atlanta, plans to host events for fans of all ages in the company’s hometown during the 2013 National Collegiate Athletic Association (NCAA) Men’s Final Four weekend, which also is taking place in Atlanta. Coke Zero, the official fan refreshment of the NCAA, and Powerade, the official sports drink of the NCAA, will be the dominant players in the company’s celebrations, it says.


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Brantley Gilbert gives Mountain Dew new tune

March 15, 2013

Mountain Dew, a brand of PepsiCo, Purchase, N.Y., tapped into its Southern roots and welcomed country music star Brantley Gilbert to the family.


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Diet Coke shows its heart

March 15, 2013

Diet Coke, a brand of Atlanta-based The Coca-Cola Co., partnered with actress Minka Kelly to support the National Heart, Lung and Blood Institute’s The Heart Truth campaign to raise awareness about heart health.


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Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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