Next month, for the first time, Diet Coke, a brand of Atlanta-based The Coca-Cola Co., will be available in millions of unique package designs with the launch of the Diet Coke It’s Mine program, the company says. The initiative, a continuation of the brand’s Get A Taste campaign, launches Feb. 1.
Thirty-eight percent of consumers prefer aluminum cans when tailgating versus 26 percent who prefer plastic bottles. Thirty-six percent of consumers prefer cans at barbecues or picnics, compared with 30 percent who prefer plastic bottles.
In 1947, six employees in a wooden World War II Army hangar in Mississippi began distributing Canada Dry products. Today, that small operation has grown into a three-generation, family-run PepsiCo Inc. franchise with 328 SKUs.
Craft soda brand partners with Fiat for photo contest
December 22, 2015
Seattle-based Jones Soda Co. announced the winner of its third annual “Jonesin’ for a Fiat 500X” summer photo contest. Beth Edwards from Lexington, Ky., will take home the grand prize, which includes a new Fiat 500X crossover and one year’s supply of Jones Soda, the company says. Additionally, her winning photo will be featured on bottles of Jones Stripped throughout North America in 2016, it adds.