Company announces series of advertising for Super Bowl
January 24, 2017
Building on its longstanding partnership with the NFL and a season-long activation for its food and beverage brands, Purchase, N.Y.-based PepsiCo Inc.’s North America Beverages division will be out in full force on air, online and on the ground during Super Bowl LI, which takes place Feb. 5 at NRG Stadium in Houston. The company will spotlight two zero-calorie products during this year’s game — LIFEWTR and Pepsi Zero Sugar, it says.
While the new year is a good time to plan for the future, it also provides an opportunity to look back at the accomplishments of the past year. At the end of 2016, Just Capital and Forbes released their inaugural “Just 100 List,” which ranks publicly traded companies in the United States that best perform the priorities of American consumers.
As one of the largest independent Pepsi-Cola and Canada Dry bottlers in the United States, Pennsauken, N.J.-based The Honickman Group, not only is making a difference in the territories it serves on the East Coast — New York, New Jersey, Pennsylvania, Delaware, Maryland, Virginia and Washington, D.C. — but also in the broader beverage community.
Atlanta-based The Coca-Cola Co. and Anheuser-Busch InBev (AB InBev), Leuven, Belgium, have reached an agreement regarding the transition of AB InBev's 54.5 percent equity stake in Coca-Cola Beverages Africa (CCBA) for $3.15 billion, after customary adjustments.
The National Association of Convenience Stores (NACS) hosted its 2016 NACS tradeshow Oct. 19-21 at Atlanta’s Georgia World Congress Center. With a tradeshow floor encompassing approximately 410,000 square feet, the event featured more than 1,200 exhibiting companies showcasing thousands of new products.
James Quincey to succeed Muhtar Kent as CEO in May
December 9, 2016
The Coca-Cola Co., Atlanta, announced that its Board of Directors has unanimously approved the recommendation of Chairman and Chief Executive Officer (CEO) Muhtar Kent for an evolution of the company’s senior leadership structure. Under the new structure, company veteran James Quincey, president and chief operating officer (COO), will succeed Kent as CEO, effective May 1, 2017.
Consumers can win front-row seats to Pepsi Zero Sugar Halftime Show at Super Bowl LI
November 29, 2016
Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., and Papa John's announced the kickoff of the Halftime of a Lifetime promotion, giving fans an opportunity to get a front-row seat to the Pepsi Zero Sugar Halftime Show at Super Bowl LI.