Carbonated Soft Drinks

PepsiCo launches swirled bottle design

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PepsiCo introduced a new bottle structure and label for its Pepsi, Diet Pepsi, Pepsi Next and Pepsi Max brands.


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Refreshing the carbonated soft drink category

Hard environment presents opportunities for CSDs
By Stephanie Cernivec
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Within the last five years, global launches of carbonated drinks have grown significantly, according to a December 2012 report by the Netherlands-based Innova Market Insights titled “Carving New Niches for Carbonates.”


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Pepsi Max hosts second Field of Dreams Game

MLB legends, contest winners take the field May 18 in Rochester, N.Y.
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For the second consecutive year, Pepsi Max, a brand of Purchase, N.Y.-based PepsiCo, will host a gathering of Major League Baseball (MLB) legends at the 2013 Pepsi Max MLB Field of Dreams Game. This year's game will take place May 18 at Frontier Field in Rochester, N.Y., featuring an American League (AL) vs. National League (NL) match-up with MLB legends and the consumer winners from the Pepsi Max MLB Field of Dreams promotion.

 


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Coca-Cola tips off NCAA Men’s Final Four celebrations

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The Coca-Cola Co., Atlanta, plans to host events for fans of all ages in the company’s hometown during the 2013 National Collegiate Athletic Association (NCAA) Men’s Final Four weekend, which also is taking place in Atlanta. Coke Zero, the official fan refreshment of the NCAA, and Powerade, the official sports drink of the NCAA, will be the dominant players in the company’s celebrations, it says.


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Brantley Gilbert gives Mountain Dew new tune

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Mountain Dew, a brand of PepsiCo, Purchase, N.Y., tapped into its Southern roots and welcomed country music star Brantley Gilbert to the family.


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Diet Coke shows its heart

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Diet Coke, a brand of Atlanta-based The Coca-Cola Co., partnered with actress Minka Kelly to support the National Heart, Lung and Blood Institute’s The Heart Truth campaign to raise awareness about heart health.


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Double-Dry ginger ale’s youthful, iconic reintroduction

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The Double Cola Co. is reintroducing its Double-Dry Ginger Ale with new graphics and packaging.


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GuS – Grown-up Soda’s bright alterations

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Utmost Brands Inc.’s GuS – Grown-up Soda unveiled new, brighter graphics on both its bottles and four-pack carriers.


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Up Close With: C&C Cola

C&C Cola keeps distributors and consumers in mind
By Jennifer Haderspeck
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For brands with a rich history, the challenge often is to find fresh ways to stay relevant to new generations of consumers.


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DPS signs agreement to reacquire distribution rights in Asia-Pacific

Several other non-carbonated beverage brands included in agreement
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Dr Pepper Snapple Group (DPS), Plano, Texas, announced that it has reached an agreement with Mondeléz International Inc., Deerfield, Ill., to reacquire the distribution rights for Snapple and several other non-carbonated beverage brands in parts of Asia-Pacific.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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