Brand invites fans to join the ‘naughty list’ with chance to win cash for holiday gifts
December 1, 2022
With the holiday season in full swing, Purchase, N.Y.-based PepsiCo unveiled its new holiday campaign featuring Lindsay Lohan and Santa inviting fans to try a surprising and naughty new twist on an old tradition with the introduction of Pilk and Cookies.
Transaction furthers company’s moves into emerging beverage categories
November 9, 2022
Keurig Dr Pepper Inc. (KDP), Burlington, Mass., and Frisco, Texas, announced a minority stake in Athletic Brewing Co., a leading non-alcohol craft beer maker. The transaction represents KDP’s latest move into rapidly emerging beverage categories, following its acquisition of non-alcohol ready-to-drink cocktail brand Atypique.
Jones Soda Co., the original craft soda known for its unconventional flavors, announced the release of two seasonal flavors set to hit U.S. grocery shelves in late October.
Consumer can win carbonated soft drink through Pepper Perks program
October 17, 2022
Dr Pepper, a brand of Keurig Dr Pepper, Burlington, Mass., and Frisco, Texas, revealed the latest limited-edition indulgence: Dr Pepper Bourbon Flavored Fansville Reserve.
High Point facility will feature 2030 pep+ goals in mind
October 3, 2022
PepsiCo Beverages North America (PBNA) broke ground on its new 1.2 million square foot manufacturing facility at the Denver High Point development area, with local government representatives, community partners, and more than 250 local PBNA employees in attendance at the groundbreaking ceremony.
New Hail Mary for $23K Contest invites college students to submit business ideas online
September 27, 2022
Having awarded more than $13 million in tuition since 2008, Dr Pepper, a brand of Keurig Dr Pepper (KDP), Frisco, Texas, announced the return of the annual Dr Pepper Tuition Giveaway program with its Tuition Giveaway Contest via TikTok in addition to a new offer — the Hail Mary for $23K Contest. This year, the brand has added the separate Hail Mary for $23K Contest initiative for students to pitch innovative goals, inventions or business ideas for a chance to win $23,000 in tuition dollars plus an additional $23,000 in start-up funding, the company says.
The limited release soft drinks to be awarded to 2,000 fans
September 23, 2022
In time for cooler weather, Purchase, N.Y.-based PepsiCo introduced the Pepsi S’mores Collection. Americans can’t get enough of s’mores, and for those who refuse to miss an opportunity to satisfy their s’mores cravings, Pepsi has created the ultimate s’mores hack, it says.
Just in time for sweater weather, Waterloo Sparkling Water announced the official launch of its new Spiced Apple flavor and the return of its seasonal fan favorite Cranberry.
As football fans prepare for the kick-off in November, Coca-Cola is celebrating the journey of each fan through the real magic of the FIFA World Cup. With the majority of fans unable to travel to Qatar for the FIFA World Cup 2022, Coca-Cola will deliver the electric atmosphere of the tournament directly to their home through retail activations, including premium items and new variations of packaging which highlight country colors and shared promises.
Retiree Andrew Whitworth gives consumers a look at Pepsi 18 Week Pack
September 7, 2022
Football is back, and Pepsi is proving to fans everywhere that football watching is #BetterWithPepsi with the debut of its latest innovation: the Pepsi 18 Week Pack, a tiny home that one grand-prize winner will have the chance to live in for all 18 weeks of the 2022 NFL season.