Carbonated Soft Drinks

Coca-Cola puts refreshment at your fingertips with ‘The Ahh Effect’

The Coca-Cola Co.’s latest digital campaign seeks to entice teens on the platform they know and love best — their cell phones, tablets, computers and other digital devices.


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Natural Jones Soda

Jones Soda Co. launched Natural Jones Sodas, which are sweetened with a proprietary blend of pure cane sugar, organic agave syrup and stevia.


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Zevia launches in four-packs

Zevia, a zero-calorie soda, released its Cola, Cherry Cola, Cream Soda, Ginger Ale, Ginger Root Beer and Grape varieties in four-packs of 12-ounce glass bottles in the natural channel.


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PepsiCo launches swirled bottle design

PepsiCo introduced a new bottle structure and label for its Pepsi, Diet Pepsi, Pepsi Next and Pepsi Max brands.


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Refreshing the carbonated soft drink category

Hard environment presents opportunities for CSDs

Within the last five years, global launches of carbonated drinks have grown significantly, according to a December 2012 report by the Netherlands-based Innova Market Insights titled “Carving New Niches for Carbonates.”


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Pepsi Max hosts second Field of Dreams Game

MLB legends, contest winners take the field May 18 in Rochester, N.Y.

For the second consecutive year, Pepsi Max, a brand of Purchase, N.Y.-based PepsiCo, will host a gathering of Major League Baseball (MLB) legends at the 2013 Pepsi Max MLB Field of Dreams Game. This year's game will take place May 18 at Frontier Field in Rochester, N.Y., featuring an American League (AL) vs. National League (NL) match-up with MLB legends and the consumer winners from the Pepsi Max MLB Field of Dreams promotion.

 


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Coca-Cola tips off NCAA Men’s Final Four celebrations

The Coca-Cola Co., Atlanta, plans to host events for fans of all ages in the company’s hometown during the 2013 National Collegiate Athletic Association (NCAA) Men’s Final Four weekend, which also is taking place in Atlanta. Coke Zero, the official fan refreshment of the NCAA, and Powerade, the official sports drink of the NCAA, will be the dominant players in the company’s celebrations, it says.


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Brantley Gilbert gives Mountain Dew new tune

Mountain Dew, a brand of PepsiCo, Purchase, N.Y., tapped into its Southern roots and welcomed country music star Brantley Gilbert to the family.


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Diet Coke shows its heart

Diet Coke, a brand of Atlanta-based The Coca-Cola Co., partnered with actress Minka Kelly to support the National Heart, Lung and Blood Institute’s The Heart Truth campaign to raise awareness about heart health.


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Double-Dry ginger ale’s youthful, iconic reintroduction

The Double Cola Co. is reintroducing its Double-Dry Ginger Ale with new graphics and packaging.


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Multimedia

Videos

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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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