Carbonated Soft Drinks

Sprite searches for ‘uncontainable’ basketball players

Sprite, a brand of The Coca-Cola Co., Atlanta, launched a search for undiscovered and “uncontainable” basketball players from around the world. Twenty-four amateur players will be chosen to represent either Team Sudden or Team Intense in the Sprite Uncontainable Game at the 2013 NBA All-Star game in Houston.


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Diet Pepsi's ‘refreshing’ advertising

PepsiCo debuted its new Diet Pepsi marketing campaign, “Nothing Refreshes Like a Diet Pepsi,” during the 69th annual Golden Globes awards show in January.
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Dr Pepper highlights originality

Dr Pepper Snapple Group debuted its new “Always One of a Kind” advertising campaign for Dr Pepper that continues the brand’s 125-year celebration of originality.
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Big future in store for Big Red

Beverage-maker ramps up expansion of flavored CSDs
With a company history as vibrant as its flagship brand, Big Red Inc., Austin, Texas, is ramping up its efforts in 2012 to expand its Big Red brand throughout the United States as well as to honor the loyalty of those who have enjoyed the flavored carbonated soft drink (CSD) throughout the brand’s 75-year history.
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Bottler of the Year: Admiral Beverage Corp.

Mountain bottler elevates its business through diversification, community involvement
Showcased in Admiral Beverage Corporation’s Worland, Wyo., production facility is a banner with a quote from famed news anchor Tom Brokaw: “It’s easy to make a buck. It’s a lot tougher to make a difference.” Nevertheless, the latter is what Admiral Beverage constantly is trying to do. With its headquarters situated in a town of just more than 5,000 people, a sense of community is engrained in the company’s roots — along with a passion for its business.
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Vertical integration to the max

Injection, blow molding put Admiral Beverage’s plants at the top of their game
Being a trendsetter isn’t always ideal. You’re often the “guinea pig,” which could be a good thing or a bad thing. For Admiral Beverage Corporation, it’s a good thing. The company was one of the first bottlers in the country to install injection molding machines, it says. After introducing blow molding lines to both of its production facilities a few years ago, injection molding has enabled the business to become even more vertically integrated.
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Coca-Cola partners to create 100 percent plant-based bottle

The Coca-Cola Co., Atlanta, announced a multimillion dollar partnership agreement with three leading biotechnology companies to accelerate development of commercial solutions for next-generation PlantBottle packaging made from 100 percent plant-based materials.


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Marketing ‘Mission’

Coke Zero is partnering with Paramount Pictures for the fourth installment of “Mission: Impossible — Ghost Protocol,” which appears in theaters this month.
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Cans for a cause

The Coca-Cola Co., in collaboration with the World Wildlife Fund (WWF), turned its iconic red cans white in support of providing help to protect polar bears’ Arctic habitat.
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Coca-Cola donates to Thai flood victims

The system of The Coca-Cola Co., Atlanta, has committed more than U.S. $2 million to “Reunite to Relieve and Rebuild Thailand,” a sustainable flood relief initiative designed to provide emergency relief and rebuilding  efforts to help victims of the floods in Thailand.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

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Styles of Craft Beer

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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