In his 2003 hit song “Celebrity,” country crooner Brad Paisley sings about the perils of celebrity and “acting like a fool just ’cause you’re on TV.” Yet, many alcohol and non-alcohol beverage brands recognize that the star power of athletes, musicians and actors often equates not only to deeper consumer connections but also to increased brand recognition that translates into sales.
Flavor inspired by insights from Coca-Cola Freestyle machines
February 13, 2017
After a number of successful limited-time flavor innovations, Sprite, a brand of Atlanta-based The Coca-Cola Co., is adding two new cherry-flavored products to its beverage portfolio. Sprite Cherry is hitting store shelves nationwide in a 20-ounce PET bottle. The brand also is introducing Sprite Cherry Zero to give fans another zero-sugar and zero-calorie option, the company says. Both new options are caffeine-free and made with 100 percent natural flavors, it adds.
Company signs letter of intent for territories in Cleveland
February 7, 2017
Coca-Cola Bottling Co. Consolidated (CCBCC), Charlotte, N.C., announced that it has signed a non-binding letter of intent with Atlanta-based The Coca-Cola Co., to expand the company's distribution territory in northern Ohio.
Company announces series of advertising for Super Bowl
January 24, 2017
Building on its longstanding partnership with the NFL and a season-long activation for its food and beverage brands, Purchase, N.Y.-based PepsiCo Inc.’s North America Beverages division will be out in full force on air, online and on the ground during Super Bowl LI, which takes place Feb. 5 at NRG Stadium in Houston. The company will spotlight two zero-calorie products during this year’s game — LIFEWTR and Pepsi Zero Sugar, it says.
While the new year is a good time to plan for the future, it also provides an opportunity to look back at the accomplishments of the past year. At the end of 2016, Just Capital and Forbes released their inaugural “Just 100 List,” which ranks publicly traded companies in the United States that best perform the priorities of American consumers.
As one of the largest independent Pepsi-Cola and Canada Dry bottlers in the United States, Pennsauken, N.J.-based The Honickman Group, not only is making a difference in the territories it serves on the East Coast — New York, New Jersey, Pennsylvania, Delaware, Maryland, Virginia and Washington, D.C. — but also in the broader beverage community.
Atlanta-based The Coca-Cola Co. and Anheuser-Busch InBev (AB InBev), Leuven, Belgium, have reached an agreement regarding the transition of AB InBev's 54.5 percent equity stake in Coca-Cola Beverages Africa (CCBA) for $3.15 billion, after customary adjustments.