As Perrier Artist of the Year, HOTTEA will kick off a year-long partnership with the brand and will have his original design featured on limited-edition packaging, which will be available in the United States later this year.
New aluminum cans designed for on-the-go consumption
March 15, 2017
DRY Soda Co. unveiled its Ginger DRY Sparkling flavor in easily transportable 12-ounce aluminum cans at the 2017 Winter Fancy Food Show. Ginger DRY Sparkling in 12-ounce aluminum cans and four-packs will be available beginning this month at select Kroger and Safeway stores nationwide with a suggested retail price of $5.99.
With the 47th annual Earth Day (April 22) roughly a month away, consumers increasingly are reminded about the environmental sustainability efforts in which they can participate. But consumers aren’t the only ones who try to take the extra step to be more environmentally conscious.
In his 2003 hit song “Celebrity,” country crooner Brad Paisley sings about the perils of celebrity and “acting like a fool just ’cause you’re on TV.” Yet, many alcohol and non-alcohol beverage brands recognize that the star power of athletes, musicians and actors often equates not only to deeper consumer connections but also to increased brand recognition that translates into sales.
Flavor inspired by insights from Coca-Cola Freestyle machines
February 13, 2017
After a number of successful limited-time flavor innovations, Sprite, a brand of Atlanta-based The Coca-Cola Co., is adding two new cherry-flavored products to its beverage portfolio. Sprite Cherry is hitting store shelves nationwide in a 20-ounce PET bottle. The brand also is introducing Sprite Cherry Zero to give fans another zero-sugar and zero-calorie option, the company says. Both new options are caffeine-free and made with 100 percent natural flavors, it adds.
Company signs letter of intent for territories in Cleveland
February 7, 2017
Coca-Cola Bottling Co. Consolidated (CCBCC), Charlotte, N.C., announced that it has signed a non-binding letter of intent with Atlanta-based The Coca-Cola Co., to expand the company's distribution territory in northern Ohio.
Company announces series of advertising for Super Bowl
January 24, 2017
Building on its longstanding partnership with the NFL and a season-long activation for its food and beverage brands, Purchase, N.Y.-based PepsiCo Inc.’s North America Beverages division will be out in full force on air, online and on the ground during Super Bowl LI, which takes place Feb. 5 at NRG Stadium in Houston. The company will spotlight two zero-calorie products during this year’s game — LIFEWTR and Pepsi Zero Sugar, it says.
While the new year is a good time to plan for the future, it also provides an opportunity to look back at the accomplishments of the past year. At the end of 2016, Just Capital and Forbes released their inaugural “Just 100 List,” which ranks publicly traded companies in the United States that best perform the priorities of American consumers.