The term “information superhighway” might have first gained traction in the 1990s in reference to the Internet and other forms of digital communications, but the prominence of digital in Americans’ day-to-day lives has taken this “superhighway” to another level.
Atlanta-based The Coca-Cola Co. reported its second quarter 2016 operating results. Reported net revenue declined 5 percent, while organic revenue grew 3 percent, according to the company. Global volume year-to-date grew 1 percent and was even for the quarter, it added. The company also gained global value share in the non-alcohol ready-to-drink beverage market, it says.
Citrus, dark-fruit flavored CSD to be permanent variety
July 18, 2016
For the past three months, consumers have engaged in a passionate election: DEWcision 2016. Members of DEW Nation have cast their votes for either MTN DEW Baja Blast or MTN DEW Pitch Black, two specialty flavors that developed cult followings over the years, the company says.
Aspartame version to be called Diet Pepsi Classic Sweetener Blend
June 28, 2016
Following last year’s announcement that it was removing aspartame from its Diet Pepsi brand in favor of a blend of sucralose and acesulfame potassium (Ace-K), Purchase, N.Y.-based PepsiCo Inc. will be bringing the artificial sweetener back to its portfolio, according to media reports.
Seattle-based Jones Soda Co. and the Fiat brand have kicked off their fourth annual Jonesin’ for a Fiat contest. The two companies will give a new 2017 Fiat 500X Crossover as part of a social campaign to celebrate the unique connection they share with their fans, the companies say.
#DapTheKing campaign features limited-edition cans
June 20, 2016
Sprite, a brand of Atlanta-based The Coca-Cola Co., announced it is launching a social media campaign called #DapTheKing to help fans salute LeBron James (also referred to as King James), after the basketball player and Cleveland Cavaliers won the 2016 NBA title, it says.
Real-sugar version of soft drink debuts in bottles
June 15, 2016
In celebration of its 100th birthday, the Southern soda brand Grapico announced the launch of a new campaign, vintage-inspired packaging and a real-sugar version, which will be available in glass bottles.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!