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Mountain Dew, a brand of PepsiCo, Purchase, N.Y., tapped into its Southern roots and welcomed country music star Brantley Gilbert to the family.
Diet Coke, a brand of Atlanta-based The Coca-Cola Co., partnered with actress Minka Kelly to support the National Heart, Lung and Blood Institute’s The Heart Truth campaign to raise awareness about heart health.
The Double Cola Co. is reintroducing its Double-Dry Ginger Ale with new graphics and packaging.
Utmost Brands Inc.’s GuS – Grown-up Soda unveiled new, brighter graphics on both its bottles and four-pack carriers.
For brands with a rich history, the challenge often is to find fresh ways to stay relevant to new generations of consumers.
Dr Pepper Snapple Group (DPS), Plano, Texas, announced that it has reached an agreement with Mondeléz International Inc., Deerfield, Ill., to reacquire the distribution rights for Snapple and several other non-carbonated beverage brands in parts of Asia-Pacific.
Big Red is giving everyday Joes the opportunity to be an action hero like John McClane, the hero of the “Die Hard” movie saga, for a day.
The old adage, “You are what you eat,” has been more top of mind in recent years as the wealth of health and wellness information inspires consumers to consider their diets. According to the International Food Information Council Foundation’s 2012 Food & Health Survey, nearly all Americans say they have given at least a little thought to the healthfulness of their diets, physical activity and the safety of the food they eat and are trying to improve at least one of their eating habits.
Cheerwine announced that it will introduce a four-pack of 12-ounce sleek cans launching in California for initial distribution on the West Coast.
Being the nation’s largest privately held Pepsi-Cola bottler is no easy feat, but for Raleigh, N.C.-based Pepsi Bottling Ventures (PBV), the dedication of its people and partners is how it’s able to maintain its high standards at the company’s 28 bottling and distribution facilities in North Carolina, New York, Maryland, Delaware, Vermont, Idaho and South Carolina.
Hendrick’s Gin invites consumers to experience the world inside its bottle. (Photos by Jennifer Haderspeck)
Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).
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This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.