- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
This fall, Purchase, N.Y.-based PepsiCo’s Mountain Dew and Doritos brands will give fans a chance to bid on thousands of Xbox One entertainment systems through their "Every 2 Minutes" online auction experience.
Purchase, N.Y.-based PepsiCo’s Pepsi brand released a super fan video featuring the eight winners of its “Dance for a Chance” contest. The winners worked with pop star Beyoncé’s choreographer, Chris Grant, to create a unique video of them dancing to her hit song “Grown Woman.”
Sprizzi Drink Co Inc. launched a same-named at-home beverage machine for single-serve portions.
Hold onto your 3-D glasses! Coke Zero took advantage of stereoscopic and visual technology to launch its “Liquid Dream” theatrical ad in 3-D.
Jones Soda Co., Seattle, announced the launch of its Michigan-themed Jones Sodas, which are bottled and sold exclusively in Michigan.
With a company history that spans more than 90 years, The Double Cola Co. has a lot from which to pull influence. But the Chattanooga, Tenn.-based company isn’t resting on its laurels. Instead, it continues to give its established brands a contemporary touch and is now making its first push beyond the carbonated soft drink (CSD) market, which has been its sole focus until recently.
The Coca-Cola Co., Atlanta, reported its second quarter and year-to-date 2013 results. Globally, the company reported volume growth of 1 percent in the second quarter and 3 percent year-to-date as well as global volume and value share growth in total non-alcohol ready-to-drink (NARTD) beverages as well as in both sparkling and still beverages.
In conjunction with the launch of its new Burst, Crush and Zest varieties, Freedrinks Ltd.’s Zeo brand of carbonated soft drinks teamed up with global branding and design agency Blue Marlin to create new packaging for the products.
Dollar sales for carbonated beverages in U.S. retail stores increased by 1.9 percent in 2012 compared with the prior year; however, volume decreased by 1.6 percent, according to Euromonitor International, Chicago.
Purchase, N.Y.-based PepsiCo’s Pepsi brand is calling on its fans to “Dance for a Chance” to win exclusive prizes and opportunities as part of the brand’s Iconic Summer promotion. Starting July 4, fans who submit a 10-second dance video clip themed after Pepsi's latest TV commercial, “Mirrors,” featuring R&B artist Beyoncé, may be eligible to win the chance to appear in a unique "super fan" music video choreographed by Beyoncé's choreographer, Chris Grant.
In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)
Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).
Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.
This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.