Packaging Material

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Today’s beverage aisle is a chaotic collision of function, flavor, lifestyle and identity, with functional beverage brands often have to win over consumers in seconds as its packaging serves as a billboard.

Manufacturers of inks and coatings are utilizing an innovative spirit to create solutions for today’s beverage manufacturers.

Glass packaging helps beverage brands move toward sustainability goals, while other beverage trends are impacting the use of glass. 

This Earth Day, America’s beverage companies continue to improve recycling systems through the Every Bottle Back initiative, American Beverage says.

Glass makes for an attractive packaging option for beverage brands thanks to its sustainability and premium attributes. 

Aside from its sustainable attributes, experts note that consumers and beverage-makers alike are turning to plastic packaging for its durability, portability and reliable product protection.

The beverage packaging market continues to value aluminum formats for a variety of reasons, especially due to its recyclability and convenience qualities. 

Demand for shrink and stretch sleeve labels from beverage-makers remains strong, particularly with brands focused on premium positioning, functional products, and limited-edition offerings.

Demand for on-the-go beverages is impacting the caps and closures market, as suppliers innovate to help brands meet consumer trends.

In this annual feature, Beverage Industry highlights the brands addressing “the extra” that consumers need as the top packages of 2025.