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What does it take to make a great package? According to Beverage Industry’s Best Packages of 2013 survey, emotional appeal, form and function, and a custom shape can give brands a leg up in the competitive beverage marketplace.
In order to garner consumer attention, beverage-makers are capitalizing on the power of consumers’ five senses.
The majority of consumers believe that product companies and their brands play a crucial role in recycling, according to a new poll conducted by New York-based Research Data + Insights (RDI) on behalf of the Carton Council of North America (CCNA), Vernon Hills, Ill. The consulting firm surveyed 1,000 adults from across the United States, and 86 percent of them responded that they expect food and beverage brands to actively help increase the recycling of their packages.
Understanding consumer wants and needs can be crucial when it comes to product development and sustainability.
Although it’s important to consider the end-consumer when choosing a labeling material, beverage-makers also need to look at the larger labeling picture and their teams’ abilities, advises Lou Iovoli, vice president of strategic partnerships for Hammer Packaging, Rochester, N.Y.
When the recession hit, consumers started purchasing fewer items on shopping trips, in effect adding importance to a product’s packaging to get shoppers to pick up the product and examine it, says Charles Pavia, director of marketing for Proactive Packaging & Display, Ontario, Calif.
Although the plastic bottle market in the United States serves a number of different industries and manufacturers, the beverage business continues to play a large role.
Versatility can be a key component in many forms of business. For beverage manufacturers, developing products that are not only refreshing but also functional is not an uncommon practice; however, versatility doesn’t end with the finished product; it also can extend to its packaging — even its secondary packaging.
In the days since the first can of beer was sold in 1935, aluminum cans have grown in popularity and evolved into a sustainable packaging choice for beverage-makers.
Hendrick’s Gin invites consumers to experience the world inside its bottle. (Photos by Jennifer Haderspeck)
Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).
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This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.