Packaging Material

Coca-Cola sees green

Company’s 2020 Vision prioritizes sustainability

One of the six pillars of The Coca-Cola Co.’s 2020 Vision is dedicated to sustainable goals organized under its Planet initiative. The company aims to attain global leadership in sustainable water use as well as industry leadership in packaging, energy and climate protection.


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Sustainable goals for secondary packaging

New designs inspired by green initiatives

The economy and the environment are at the top of many minds lately. Consumers don’t simply want to save a buck, but they also want to feel like they’re doing some good in the process.


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MillerCoors spotlights its innovations

New packages draw attention, ensure a competitive advantage
There are certain things you’ll see in most beer commercials on TV: attractive women, endearingly lunkheaded guys, streams of golden brew. And there’s one thing you’ll see in commercials for Miller Lite, Coors Light and other MillerCoors products: A reference to the packaging. “In all of our commercials, you will see a package featured,” says Curtis Babb, MillerCoors’ director of packaging materials and development. “It’s not just talking about the brand esoterically. It talks about the brand with the package, specific to that particular communication.”


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Packaging: Primary goes Beyond Basic

Variety of packaging types gives manufacturers choices.
Whatever the package type a beverage company chooses, primary packaging can help a product standout from the competition. In a crowded marketplace, uniqueness is the name of the game.
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Packaging: Growing shrink and expanding stretch labels

Label companies respond to economic recession with solutions, innovations.
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Caps and closures shrink in size

Sustainability, lowering costs lead charge to innovate in closures.
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The Best Packages of 2010

It’s known throughout the industry that beverage packaging is of utmost importance to woo and, in some cases, win over consumers.


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Labels help packaging grab attention

Beverage labels are the workhorses of beverage marketing.  If only it were so simple for beverage manufacturers to get customers to do the same with a simple label and easy-to-follow directions.


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New Product Development Supplement: Building a brand through packaging

Packaging can oftentimes be the primary vehicle to deliver a brand’s message.
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Advanced conveyor technology moves in

Beverage makers are choosing conveyor technology and systems that have been proven in retail and consumer products industries.

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Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!