Packaging Material
August 13, 2012
A slight majority of consumers — 54 percent — claim to have familiarity with the term “sustainability.”
May 14, 2012
As pottery-makers and glass blowers have known for thousands of years, the shape of a container is a powerful art form, says George Caplea, executive vice president of global business development for Constar Inc., Trevose, Pa.
Style, clarity rate highly in packaging design
April 16, 2012
In the grocery aisle, the competition can be fiercer than a finale of “Project Runway,” the fashion design reality TV competition. Products are lined up next to their competitors with little to no opportunity to express why they should be the consumer’s choice. In food, drug, convenience and mass merchandise channels, one of the best ways to grab the consumer’s attention is with packaging design.
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Caps and closures put the finishing touch on packages
January 12, 2012
The role of caps and closures has been to seal and preserve the product inside. But as the years go on, that job description keeps getting longer and longer. Beverage-makers are looking for tops that reflect their brand; keep the environment in mind; offer color, printing and form options; provide ease of use for consumers; showcase innovation; and maintain product integrity and safety.
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Beverage packages showcase beauty, functionality and sustainability
December 12, 2011
Brands on the shelf are allotted only a short period of time to grab shoppers’ attention and convince them to purchase the product. Most purchase decisions are made in a split second, according to Tobii Technology, Danderyd, Sweden.
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Labeling materials adapt to packaging forms and functions
November 14, 2011
Imagine opening a cooler full of bottled soft drinks, water and beer only to find the labels peeling off or disintegrating. Labels are expected to hold up against environmental factors like water, ice and hot or cold temperatures. When they don’t, it can reflect poorly on the product. And if this happens at retail, it could even deter a consumer from purchasing the product.
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Industry stakeholders work to increase recycling rates
October 14, 2011
The phrase “reduce, reuse, recycle” that children are taught in elementary school is among the numerous messages designed to educate consumers about recycling efforts. But even with the many ways to inform people about recycling, associations, manufacturers and beverage companies continually work to spread the word about programs and initiatives.
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September 12, 2011
The Internet’s evolution and increasing popularity of social media has allowed companies to get closer than ever to their consumers. Now, they can even reach them through these mediums in the store.
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Beverages, packaging address school guidelines
September 12, 2011
Earlier this year, the U.S. Department of Agriculture (USDA) released its updated Dietary Guidelines for Americans. Some guidelines in reference to beverages include reducing intake of sugar-sweetened beverages, monitoring intake of 100 percent juice for children and adolescents, and consuming soy-fortified beverages.
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Industry works to fill the gaps in recycling
July 11, 2011
Beverage companies are taking on new strategies in regard to the goals of their recycling initiatives. One would be hard pressed to find a beverage company not involved in recycling, but the industry continues to expand existing recycling programs. Craft brewer Boulevard Brewing Co., Kansas City, Mo., had to expand its recycling efforts in order to become a zero-landfill facility in January. In 2009, Boulevard’s Founder and President John McDonald, Chief Financial Officer Jeff Krum and Technical Director Mike Utz became co-founders and principals of Ripple Glass, a glass recycling company, to help close the loop in the brewer’s glass bottle consumption.
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