Special effects, one-to-one personalized printed, or freshness graphics and temperature indicators on bottles and cans help brands make customer connections. Inks and coatings are at the heart of any sensory packaging experience, according to experts.
An early-spring snowstorm did not stop attendees and exhibitors from trekking to Chicago's McCormick Place to see and showcase the latest supply chain solutions at ProMat, which took place March 23-26.
Choosing a packaging format can be one of the most important decisions a beverage-maker will make, notes Ron Skotleski, director of marketing at Crown Beverage Packaging North America, a division of Crown Holdings Inc., Philadelphia.
Closure placement in bottling might be at the end of the line, but if you overlook the smallest of marketing billboards, manufacturing and product sales could fall flat from the start. The drink won’t fly off the shelf if a cap is too hard to open, a bad seal causes degradation, or powdered flavoring or additives don’t mix correctly.
Some consumer packaged goods products take a cue from their competitors and play it safe at retail by blending in. But in the increasingly competitive beverage space, many brands are daring to be different.