One of the six pillars of The Coca-Cola Co.’s 2020 Vision is dedicated to sustainable goals organized under its Planet initiative. The company aims to attain global leadership in sustainable water use as well as industry leadership in packaging, energy and climate protection.

The economy and the environment are at the top of many minds lately. Consumers don’t simply want to save a buck, but they also want to feel like they’re doing some good in the process.

It’s known throughout the industry that beverage packaging is of utmost importance to woo and, in some cases, win over consumers.

Beverage labels are the workhorses of beverage marketing.  If only it were so simple for beverage manufacturers to get customers to do the same with a simple label and easy-to-follow directions.