Craft beer has revolutionized the beer category and is moving out of microbreweries and into the main market. According to the Brewers Association, Boulder, Colo., there were over 3,200 brewers in the United States as of November 2014. The trend shows no signs of slowing.
Special effects, one-to-one personalized printed, or freshness graphics and temperature indicators on bottles and cans help brands make customer connections. Inks and coatings are at the heart of any sensory packaging experience, according to experts.
An early-spring snowstorm did not stop attendees and exhibitors from trekking to Chicago's McCormick Place to see and showcase the latest supply chain solutions at ProMat, which took place March 23-26.
Choosing a packaging format can be one of the most important decisions a beverage-maker will make, notes Ron Skotleski, director of marketing at Crown Beverage Packaging North America, a division of Crown Holdings Inc., Philadelphia.
Closure placement in bottling might be at the end of the line, but if you overlook the smallest of marketing billboards, manufacturing and product sales could fall flat from the start. The drink won’t fly off the shelf if a cap is too hard to open, a bad seal causes degradation, or powdered flavoring or additives don’t mix correctly.