Items Tagged with 'Balance Calories Initiative'

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Beverage community calorie reduction effort sees decrease for four straight years

Balance Calories Initiative halfway to national goal to reduce beverage calories by 20%
February 3, 2022

Calories consumed from beverages continue to decline in communities where obesity rates are above the national average, according to an independent evaluator. For four years straight, the actions the beverage industry is taking nationally with public health partners to reduce the sugar people get from beverages is working, and the data proves it, states American Beverage, Washington, D.C.


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American Beverage

Report shows reduction of consumer calories from beverages

Keybridge found that calories for each person have decreased 10% since 2014
October 18, 2021

The latest evaluation of a public commitment by America’s beverage companies and brokered by the Alliance for a Healthier Generation to reduce the sugar people get from beverages shows that consumption of full-calorie beverages declined in 2020 as consumers shifted toward low- and zero-sugar beverages for the fourth consecutive year.


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New report shows national reduction in beverage calorie consumption

Independent analysis marks third consecutive year of notable calorie declines
September 28, 2020

Independent evaluator Keybridge LLC released its annual report on progress toward a nationwide goal, set by the beverage industry and the Alliance for a Healthier Generation, to reduce the calories and sugar Americans get from beverages. The report noted that 2019 saw the largest single-year reduction in calorie consumption and the third consecutive year of declines since the launch of the initiative.


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Sweetened beverage taxes present confusion

Beverage industry addresses sugar reduction through Balance Calorie Initiative
jessica Jacobsen
Jessica Jacobsen
September 15, 2017
As many working within this industry know, these taxes extend to nearly all beverage categories (minus 100 percent juice, milk, milk alternatives, infant formula, medical-use beverages, therapeutic meal replacements, or syrup and powder mixes). Many retailers and consumers are noting the confusing nature of these taxes.
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The Honickman Group leadership

2017 Beverage Bottler of the Year: The Honickman Group

East Coast distributor helping to further Balance Calories Initiative
jessica Jacobsen
Jessica Jacobsen
January 11, 2017
As one of the largest independent Pepsi-Cola and Canada Dry bottlers in the United States, Pennsauken, N.J.-based The Honickman Group, not only is making a difference in the territories it serves on the East Coast — New York, New Jersey, Pennsylvania, Delaware, Maryland, Virginia and Washington, D.C. — but also in the broader beverage community.
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ABA addresses obesity crisis t

ABA addresses obesity crisis through Balance Calories Initiative

Association expands test and learn markets to parts of Mississippi and Alabama
jessica Jacobsen
Jessica Jacobsen
October 10, 2016
American gymnasts Laurie Hernandez and Simone Biles might have made the balance beam look easy when they won their silver and bronze medals, respectively, at the 2016 Rio Olympics. However, achieving balance in eating, drinking and activity habits might not be as easy for consumers.
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