Nearly every beverage brand faces some challenges when reaching out to consumers. For many, educating consumers can be essential to success, especially as craft trends continue to rise. Recently, Tequila Herradura took on the challenge and embarked on its Casa Herradura tour, which brought the Tequila Herradura hacienda to several cities across the country.

In this video, Gerald Lessard, Vice President & Chief Operating Officer of West Liberty Foods, discusses the major challenges of retaining technicians and how the FIT Program can help enhance plant productivity as well as keep technicians in the food and beverage industry throughout his or her career.

In this video, Tyson Foods has been on the board of directors for the Food Processing Education Consortium for more than a year and played a crucial role in the creation and implementation of the curriculum of the Food Industry Technician (FIT) Certification program.