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Sales adversely affected by harsh winter, CEO says
March 5, 2014
National Beverage Corp., manufacturer of beverage brands including LaCroix, Everfresh, Shasta and Rip It based in Ft. Lauderdale, Fla., reported financial results for the nine months ending Jan. 25. The winter weather’s impact on production and delivery resulted in performance declines in the term, according to the company’s Chairman and Chief Executive Officer Nick A. Caporella.
A rebounding economy as well as convenience and a healthy image have helped bottled water sales recover from years of decline in 2008 and 2009, according to Chicago-based Mintel’s U.S. “Bottled Water” report released in March.
LaCroix Sparkling Water partnered with Paramount Pictures to celebrate the re-release of “Titanic,” which was remastered, converted to 3-D and released April 4 — one week before the 100th anniversary of the ship setting sail April 10, 1912.