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Home » Keywords: » Hispanic marketing

Items Tagged with 'Hispanic marketing'

ARTICLES

PepsiMuevelo.jpg

Pepsi announces Muévelo con Pepsi Latin fusion dance master class

Carbonated soft drink brand marks occasion with specialty packaging
April 27, 2023

Just in time for International Dance Day on April 29, Pepsi invites fans of Latin music to meet in the metaverse for the first-ever Muévelo con Pepsi Latin fusion dance master class led by celebrity creative director, choreographer and actor Beau Casper Smart, and featuring some of today’s most popular Latin music genres. 


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PepsiCoJuntosCrecemos.jpg

PepsiCo launches Greenhouse Accelerator Program: Juntos Crecemos Edition

New edition to focus on Hispanic-owned food and beverage businesses
April 10, 2023

PepsiCo Inc., Purchase, N.Y., announced the launch of its Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition. This year marks the eighth year of the Greenhouse Accelerator program, and the first-ever Hispanic edition, which focuses on driving growth of emerging Hispanic-owned food and beverage businesses through collaboration and innovation.


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Beverage News

Ocean Spray launches first national Hispanic marketing campaign

Sabor Único. Bueno Para Todos aims to educate Hispanic audience on benefits of cranberries
October 19, 2020

Ocean Spray Cranberries Inc., Boston, unveiled its first national Hispanic marketing campaign: Sabor Único. Bueno Para Todos, highlighting the brand's commitment to connecting farms to families and introducing the cranberry superfruit to new audiences.


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Hombre's Hot Drink

Hombre's Hot Drink

November 22, 2019

Hombre’s Beverage LLC introduces Hombre's Hot Drink, a liquid mix-in additive for tea, soda, drink mix powders, or cocktails that adds a hint of spice and heat to your favorite beverage.


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La Rubia Blonde Ale

La Rubia Blonde Ale

November 21, 2019

Wynwood Brewing, a brand of the Craft Brew Alliance, released La Rubia Blonde Ale “con sabor.” Created by a Puerto Rican father-and-son duo (Luis and Pops Brignoni) and first launched in Florida, La Rubia is making its way into New York and Connecticut with the new growth.


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Tecate Light Holiday Promotion

Tecate Light launches new promotion for holiday season

Imported beer brand will partner with Pandora, Ibotta
October 30, 2015

From Thanksgiving (Nov. 26) to Dia de Reyes (Jan. 6, 2016), Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, is bringing the boldness of the holiday season to life with a comprehensive, 360-degree program that offers legal drinking age consumers everything they need to kick-start their holiday celebrations, the company says. 


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Jose Cuervo

Jose Cuervo marks 220th anniversary with limited-edition bottles

Day of the Dead design highlights brand’s Mexican roots
March 16, 2015

In celebration of its 220th anniversary, Proximo Spirits’ Jose Cuervo imported tequila brand launched commemorative Jose Cuervo Especial Gold and Silver bottles.


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Beverage News graphic

Multicultural, Generation X consumers most likely to drink bottled water, Packaged Facts reports

Marketers should utilize social media, mobile devices to reach these consumers
August 11, 2014

Sixty million adults consumed an average of at least one glass of bottled still water in each of the past seven days, reports Packaged Facts, the Rockville, Md.-based division of MarketResearch.com. According to a new report titled “Bottled Water in the U.S.” by the market research firm, the majority of these consumers tend to be younger than the adult population as a whole. Consumers in the 35- to 44-year-old age group exhibit the highest likelihood of frequent bottled water consumption, it states in the report. These consumers also are interested in staying physically fit and also are more likely to drink thirst-quencher or activity drinks, it states.


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Corona Extra Fill Your Summer

Corona Extra announces ‘Fill Your Summer’ campaign

Marketing initiative marks beer brand’s first bilingual, multicultural summer campaign
May 19, 2014

Corona Extra, brewed, marketed and supplied by Constellation Brands' Beer Division in the United States, kicked off its first-ever bilingual and multicultural summer campaign on May 6 with the launch of “Fill Your Summer.” The 360-degree marketing initiative aims to solidify the brand’s place as the go-to beer for summer by focusing on a single idea that is relevant to both Hispanic and general market consumers: the idea that Corona turns an ordinary summer moment into something extra, according to the brand.


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Moonbeer

Beverage-makers add special ingredients for unique editions

Marketing promotions aim to preserve Hispanic heritage, feed the hungry
November 15, 2013

To celebrate the fall equinox, Dogfish Head Craft Brewery brewed a beer that is made with lunar meteorites that have been crushed into dust then steeped like tea in an Oktoberfest-style beer.


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More Articles Tagged with 'Hispanic marketing'
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