Sabor Único. Bueno Para Todos aims to educate Hispanic audience on benefits of cranberries
October 19, 2020
Ocean Spray Cranberries Inc., Boston, unveiled its first national Hispanic marketing campaign: Sabor Único. Bueno Para Todos, highlighting the brand's commitment to connecting farms to families and introducing the cranberry superfruit to new audiences.
Wynwood Brewing, a brand of the Craft Brew Alliance, released La Rubia Blonde Ale “con sabor.” Created by a Puerto Rican father-and-son duo (Luis and Pops Brignoni) and first launched in Florida, La Rubia is making its way into New York and Connecticut with the new growth.
Imported beer brand will partner with Pandora, Ibotta
October 30, 2015
From Thanksgiving (Nov. 26) to Dia de Reyes (Jan. 6, 2016), Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, is bringing the boldness of the holiday season to life with a comprehensive, 360-degree program that offers legal drinking age consumers everything they need to kick-start their holiday celebrations, the company says.
Marketers should utilize social media, mobile devices to reach these consumers
August 11, 2014
Sixty million adults consumed an average of at least one glass of bottled still water in each of the past seven days, reports Packaged Facts, the Rockville, Md.-based division of MarketResearch.com. According to a new report titled “Bottled Water in the U.S.” by the market research firm, the majority of these consumers tend to be younger than the adult population as a whole. Consumers in the 35- to 44-year-old age group exhibit the highest likelihood of frequent bottled water consumption, it states in the report. These consumers also are interested in staying physically fit and also are more likely to drink thirst-quencher or activity drinks, it states.
Marketing initiative marks beer brand’s first bilingual, multicultural summer campaign
May 19, 2014
Corona Extra, brewed, marketed and supplied by Constellation Brands' Beer Division in the United States, kicked off its first-ever bilingual and multicultural summer campaign on May 6 with the launch of “Fill Your Summer.” The 360-degree marketing initiative aims to solidify the brand’s place as the go-to beer for summer by focusing on a single idea that is relevant to both Hispanic and general market consumers: the idea that Corona turns an ordinary summer moment into something extra, according to the brand.
Spirits, wine and beer preferences will influence trends
September 19, 2013
At nearly 33 million, U.S. Hispanics of legal drinking age (LDA) are important adult beverage consumers, and their influence will expand rapidly, according to Chicago-based Technomic Inc.’s “Special Trends in Adult Beverage (TAB) Report: Hispanic Consumer Insights.” By 2015, Hispanics will account for 15 percent of the total U.S. LDA population; by 2045, one-quarter of the U.S. LDA population will be Hispanic, it reports.